Measurement gets equal scrutiny, because half of all wasted spend is really a measurement problem wearing a media costume. Conversions that fire twice, view-through claims counted as causation, brand and non-brand blended into one flattering average, offline sales invisible to the bidder: any of these can make a losing campaign look like your best performer, and the account will keep funding the illusion until someone unwinds it. We verify what the numbers mean before judging what they say.

The platforms themselves make this problem worse every year, by design. Automated campaign types bundle decisions that used to be yours, placements, audiences, bids, into sealed systems scored by metrics the platform chooses, and the recommendations tab exists to raise spend, not returns. None of this is scandalous; it is simply what happens when the scorekeeper also sells the tickets. The counterweight is periodic independent reading of the account by someone whose incentives point at your P&L, which is precisely what an audit is. Advertisers who commission one on a rhythm, annually, or around every major scaling decision, consistently run tighter accounts than those who wait for a crisis to force the question.

What you receive is built to be acted on: a findings document in plain language, every issue sized in monthly rupees, ranked by recovery value and effort, with the fix specified precisely enough that any competent team can implement it. The audit is yours to keep. Take it to your in-house team, your current agency, or to us; the document works the same in all three rooms, and we are comfortable with all three outcomes.

The numbers in our results band show what disciplined account surgery produces: a 54 percent reduction in cost per booking for Housejoy alongside a hundredfold scaling of volume, and paid social running 30 percent more efficient than search benchmarks. Those results started the same way every engagement starts, with an honest audit of where the money was really going, and the same discipline runs every audit we deliver.

Google Ads audit. Search, Shopping, Performance Max, and Display, read structurally: query and placement waste, match type drift, brand traffic subsidising reported ROAS, bidding strategies fighting the account's own goals, budget pacing into low-value hours and geographies, and PMax behaviour pulled into daylight. Every finding carries a monthly rupee figure and a specified fix, so the document reads like a recovery plan rather than a report card.

Meta ads audit. Audience architecture first, because that is where Meta accounts bleed: overlap that bids you against yourself, retargeting pools burning frequency on the converted, exclusions missing so prospecting pays for customers you already own. Then creative fatigue patterns, learning phase thrash from constant edits, attribution settings inflating the scoreboard, and placement spend that never earned its share. The output separates what to stop, what to fix, and what to scale.

Measurement and tracking audit. We verify the data before trusting any of it: conversion events firing once and only once, values matching reality, deduplication across platforms, consent handling, server-side setups actually sending what they claim, and the split between brand and non-brand, new and returning, made visible. Accounts optimise toward whatever the tracking rewards, so this section frequently explains mysteries the media sections then fix.

Cross-channel budget analysis. Platforms grade their own homework generously, and three of them will happily claim the same customer. We read the portfolio as one system: blended cost per acquisition against the P&L, marginal return by channel, duplicated credit unwound, and the honest answer to where the next rupee and the last rupee should move. This is the section that most often changes what leadership decides to do next quarter.

Structure and scaling readiness. Beyond waste, the audit maps whether the account can grow: campaign structures that consolidate or fragment signal, naming and change hygiene, experiment history, feed and asset quality for commerce accounts, and the guardrails that keep scaling from just buying more of the same mistakes. You learn not only what to fix but what the account could support if it were fixed.

Findings, sized and sequenced. Everything lands in one prioritised document: each issue described in plain language, sized in monthly spend at stake, scored for implementation effort, and sequenced into a thirty, sixty, ninety day recovery plan. A walkthrough call closes the engagement, your questions answered, your team briefed, and the plan ready to execute with whoever you choose to execute it. Six months later we check back on what got implemented, on the house.