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The Red Pen: Growing Organic Social Engagement

Education ConsultingSocial Media

Growing Organic Social Engagement

Client: The Red Pen

+200%Instagram Engagement
300%LinkedIn Engagement
300%Influencer ROI

Background

About The Red Pen

The Red Pen is an independent education consulting company (India and UK based) advising applicants who seek to study abroad at all levels of education. A 100+ member team recognised as the most trusted consulting partners for international admissions.

The Challenge

What The Red Pen Needed

Grow organic social engagement across Instagram and LinkedIn, and drive ROI from influencer marketing campaigns supporting brand events.

Our Approach

How Unified Platforms Delivered

Social media content strategy and copywriting across Instagram and LinkedIn. Influencer marketing partnerships for brand events — speakers, education fairs, and admissions workshops. Platform-specific content adapted for aspirational student and parent audiences.

The Results

What Changed

Instagram organic engagement up 200%. LinkedIn organic engagement grew from 0 to 300%. 300% ROI on influencer marketing for brand events.

Your Numbers Could Be Next

Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.

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