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Building Organic Demand for Logistics
Client: Porter
Background
About Porter
Porter is India's leading intra-city logistics platform for businesses and individuals, offering mini trucks, packers and movers, and last-mile delivery services across 20+ cities.
The Challenge
What Porter Needed
Our Approach
How Unified Platforms Delivered
Content SEO strategy built on three pillars: service category guides (moving costs, truck hire rates, packing guides), city-pair content targeting route-specific logistics queries, and a business logistics blog targeting SME decision-makers. Editorial calendar driven by keyword opportunity mapped against commercial intent signals. 180+ pieces published across 10 months.
The Results
What Changed
Organic blog traffic grew from 18,000 to 210,000 monthly sessions in 10 months. Email subscriber list grew 4x. Organic-attributed enterprise inquiry form fills grew 220%. 3 original research reports published generated 580+ backlinks combined.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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