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Porter: Building Organic Demand for Logistics

LogisticsContent SEO

Building Organic Demand for Logistics

Client: Porter

210K/moBlog Traffic
+220%Enterprise Inquiries
4xEmail Subscriber Growth

Background

About Porter

Porter is India's leading intra-city logistics platform for businesses and individuals, offering mini trucks, packers and movers, and last-mile delivery services across 20+ cities.

The Challenge

What Porter Needed

Build organic demand for logistics service categories through content that captures high-intent searches from SME and enterprise buyers earlier in the purchase cycle.

Our Approach

How Unified Platforms Delivered

Content SEO strategy built on three pillars: service category guides (moving costs, truck hire rates, packing guides), city-pair content targeting route-specific logistics queries, and a business logistics blog targeting SME decision-makers. Editorial calendar driven by keyword opportunity mapped against commercial intent signals. 180+ pieces published across 10 months.

The Results

What Changed

Organic blog traffic grew from 18,000 to 210,000 monthly sessions in 10 months. Email subscriber list grew 4x. Organic-attributed enterprise inquiry form fills grew 220%. 3 original research reports published generated 580+ backlinks combined.

Related Service

Want Results Like These?

Your Numbers Could Be Next

Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.

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