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Building a Dominant Organic Social Brand
Client: DesignCafe
Background
About DesignCafe
DesignCafe is India's largest end-to-end home interior design firm, present across 12 cities. Despite strong offline brand recognition, the company had minimal social media footprint when the engagement began.
The Challenge
What DesignCafe Needed
Our Approach
How Unified Platforms Delivered
Platform-specific social strategy: YouTube driven by home transformation walkthroughs and design process content (grew from 2K to 500K subscribers). Instagram leveraging inspiration reels and client home tour content (grew from 7K to 150K followers). Pinterest established as a visual discovery channel (0 to 8M+ monthly impressions). LinkedIn built as employer brand and B2B channel (0 to 80K followers). 100+ viral content pieces produced, each exceeding 1M+ views.
The Results
What Changed
110M+ in top-line revenue contribution attributed to social channels. Combined follower and audience growth across all platforms represents one of the largest organic social builds in Indian home interiors.
More Proof
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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