Skip to content 
| Task Description | Foundation Package Best for small businesses or startups starting their SEO journey | Growth Package Ideal for businesses looking to expand their SEO efforts with on-page, off-page, and local SEO strategies | Advanced Optimization Package Designed for businesses needing a deeper, more technical approach to SEO, including semantic and programmatic SEO | |
# Pages Optimization | ||||
No of Business Page Optimization | 
Improve your business driving commercial pages to help them rank higher in search engine results page and attract more visitors.
| 10 Pages | 50 Pages | 250 Pages |
No of Commercial Intent Keywords Optimization |
Number of commercial target keywords that are likely to convert visitors into customers, boosting sales potential.
| 100 | 5000 | 2500 |
Monthly # of Blog Content Outline Building |
Recommend blog topics and create monthly outlines for blog posts based on what your audience is searching before buying the products.
| 20 | 100 | 250 |
Keyword Research & Strategy | ||||
Keyword Research (High-Intent & Short and Long-Tail Keywords) |
Research and identify high-value, relevant keywords to drive targeted traffic to your website.
|  | | |
Semantic Keywords Analysis |
Identify related semantic (LSI) keywords to strengthen content depth and improve ranking for various search terms in the SERP.
| | | |
Competitor Keyword Gap Analysis |
Identify keywords that competitors are ranking for that you're missing, filling gaps in your strategy to incorporate in your SEO strategies.
| | | |
Keyword Clustering Based on Intent |
Group keywords based on the intent behind the search, such as awareness, consideration, or purchasing for the target page.
| | | |
Content Gap Analysis |
Identify areas/topics where your content is lacking compared to competitors' pages, sites, and cover all relevant topics.
| | | |
Building Keyword Lists for TOFU, MOFU, BOFU Stages |
Organize keywords by customer journey stages: awareness (TOFU), consideration (MOFU), and decision (BOFU) to capture the user attentions in all the stages.
| | | |
On-Page SEO | ||||
Title Tag Optimization |
Optimize your page titles to make them more attractive and relevant for both search engines and users within the best practices to improve CTR.
| | | |
Meta Description Optimization |
Craft compelling meta descriptions that encourage people to click on your link in search engine results using primary target keyword, USP to enahnce the CTR of the page.
| | | |
URL Structure Optimization (Descriptive URLs) |
We ensure website URLs are clean, descriptive, and include relevant keywords for better user search intent
| | | |
Keyword Clustering Based on IntentHeading Tags Optimization (H1, H2, etc.) |
We structure your content with clear headings with value proposition to improve readability and search engine and user understanding.
| | | |
Keyword Placement & Density Check |
Ensure target keywords are placed naturally and contextual in the content without overuse, improving readability and content depth
| | | |
Image file name Optimization |
Optimize image file names to include relevant keywords, making them more discoverable by search engines.
| | | |
Image Alt Text Optimization |
We make sure images have descriptive alt text to help search engines and users understand the content.
| | | |
Content Optimization for Target Keywords |
Optimize your website content by strategically integrating targeted keywords. This enhances your content's relevance to search engine queries, improves rankings, and ensures it aligns with user intent, ultimately driving more organic traffic to your site.
| | | |
Duplicate content Identification and Removal |
We regularly detect and remove duplicate content to avoid penalties from search engines.
| | | |
Internal Linking Strategy |
We create a structured internal linking plan to improve navigation, enhance user experience, and help search engines better understand your site’s structure for improved SEO.
| | | |
Internal Linking optimization |
We optimize internal links to improve user navigation across the website, distribute link equity, and guide visitors through your site. This also helps maintain content freshness by passing link juice to older pages, boosting their relevance and SEO performance.
| | | |
Cananonicla validation and recommendations |
We review and ensure proper use of canonical tags to prevent duplicate content issues.
| | | |
External Linking Strategy |
Create a targeted approach to acquire high-quality, relevant external links that enhance your website’s authority. We focus on relevance and trustworthiness, rather than relying solely on Domain Authority (DA), ensuring that backlinks come from sources that genuinely add value to your SEO efforts.
| | | |
Video file optimization |
Optimize video files to improve load speed and ranking in search engines.
| | | |
Header Navigation Recommendation |
We enhance your site's header navigation to improve user experience, support better crawling and indexing, and increase the chances of organic sitelinks in SERPs, driving visibility and conversions.
| | | |
Footer Link Recommendation |
Recommend footer links that enhance user experience and provide important information.
| | | |
Regular SEO Audit and Recommendations |
Regularly review your website and provide actionable SEO suggestions to maintain keywords rankings.
| | | |
Technical SEO | ||||
SEO Audit implmentation support |
Unified Platforms team ensures seamless implementation of SEO audit findings, keeping your site optimized and aligned with best practices for improved performance.
| |||
Redirects and HTTP Errors |
Fix broken links and HTTP errors to ensure your website functions smoothly and avoids search engine penalties.
| | | |
Crawlability validation and recommendations |
We ensure search engines can properly crawl your site content, allowing pages to appear in search results.
| | | |
Indexebility validation and recommendations |
Check that your key pages are being indexed by search engines and recommend improvements.
| | | |
Site Architucture Recommendation |
Suggest improvements to your site’s structure for better navigation by both users and search engines.
| | | |
Security Validation and recommendation |
Validate your website's security and provide recommendations to improve trust and protection.
| | | |
Log File Analysis and Recommendation |
Analyze server logs to track how search engines interact with your site, web page frequency and provide insights for optimization based on the business prioruty and importance.
| | | |
Structured Data (Schema Markup Implementation) |
Add structured data (schema markup) to help search engines understand your content and display rich results in SERP for example, Revies Rating, Jobs, Apps, F&Q, Product Schema, Course, Services Schema, Article Schema, Organizational Schema etc.
| | | |
Page Speed Optimization |
We identify and recommend the change to improve your website's speed to enhance user experience and search engine rankings.
| | | |
Support Core Web Vitals Improvement |
Help improve core web vitals (important page speed and user interaction metrics) for better SEO performance.
| | | |
Mobile Responsiveness Audit |
Ensure your site works well on mobile devices and recommend improvements for optimization.
| | | |
Broken Links Fixing |
Identify and fix broken links to improve user experience and SEO.
| | | |
XML Sitemap Review and recommendation |
Review your XML sitemap and suggest changes to ensure proper indexing by search engines and help to build XML sitemap based on the website size and structure.
| | | |
HTML Sitemap review and recommendation |
Check your HTML sitemap for user-friendliness and SEO optimization, suggesting changes where needed.
| | | |
Robots.TXT file review and Optimization |
Review your robots.txt file to ensure search engines can crawl and index the right pages.
| | | |
Recommendations for Crawling, Indexing and Rendering |
Provide expert advice on improving crawling, indexing, and rendering of your website by search engines.
| | | |
Semantic SEO | ||||
Optimizing for Search Intent |
Align content with user search intent (informational, transactional, navigational) to increase relevance and ranking.
| | | |
Content Clustering |
Group related content together to improve search engine understanding and rank for a broad range of keywords.
| | | |
Content Relevance Enhancement Using NLP |
Use Natural Language Processing (NLP) techniques to enhance content's relevance by understanding user queries better.
| | | |
Entity-based Optimization (Topic Graphs, Knowledge Graph) |
Optimize content around specific entities (e.g., people, places, things) to improve visibility in search engines' knowledge graphs.
| | | |
Synonyms & Phrase Matching for Better Context |
Use synonyms and related phrases to improve content context, enhancing search relevance and ranking for varied queries.
| | | |
Off-Page SEO | ||||
Backlink Audit & Disavow Tool |
Regularly audit backlinks to identify low-quality links and disavow them to avoid penalties.
| | | |
Manual Outreach for Backlinks |
Reach out to reputable sites for quality backlinks to improve domain authority and rankings.
| | | |
Anchor Text Optimization |
Optimize anchor text for backlinks to ensure they are relevant and diverse, improving link quality and SEO.
| | | |
Brand Mentions (Linkless Mentions) |
Monitor and leverage brand mentions without links to improve online presence and indirectly boost SEO.
| | | |
Guest Blogging Opportunities |
Identify and pursue guest blogging opportunities to build backlinks, brand authority, and drive traffic.
| | | |
Competitor Backlink Profile Analysis |
Analyze competitors' backlink profiles to uncover opportunities for new, high-quality backlinks.
| | | |
Local SEO | ||||
Google My Business (GMB) Setup & Optimization |
Set up and optimize Google My Business to improve local search visibility and provide accurate business information.
| | | |
Local Business Citations |
Build consistent local citations across directories to boost local search rankings and credibility.
| | | |
NAP (Name, Address, Phone) Consistency Check |
Ensure consistent Name, Address, and Phone details across all online platforms for local SEO improvements.
| | | |
Geo-targeted Keyword Optimization |
Optimize content with keywords specific to geographic locations to attract local traffic.
| | | |
Customer Reviews Management |
Set up and optimize Google My Business to improve local search visibility and provide accurate business information.Manage and respond to customer reviews to improve online reputation and local rankings.
| | | |
Hyperlocal Content Creation (City/Area-specific) |
Create content targeting specific neighborhoods or regions to improve local SEO and relevance.
| | | |
International SEO | ||||
Hreflang Tag Implementation |
Implement hreflang tags to signal to search engines which content is intended for specific languages or regions.
| | | |
Regional Keyword Research |
Conduct keyword research focused on regional terms to capture a geographically specific audience.
| | | |
Localized Content Strategy |
Develop content tailored to specific regions, improving search rankings and engagement in targeted areas.
| | | |
Cross-Border SEO Implementation |
Optimize websites to ensure they are relevant for international audiences, improving global visibility and reach.
| | | |
Programmatic SEO | ||||
Automated Page Creation (Product Pages, Listings) |
Automatically create and optimize product pages or listings to scale SEO efforts for e-commerce or large sites.
| | | |
Scalable SEO Implementation Across Thousands of Pages |
Develop a scalable SEO strategy to manage and optimize thousands of pages efficiently.
| | | |
Template Creation for Bulk Pages |
Create templates to streamline the creation of large volumes of SEO-optimized pages, such as product listings or blog posts.
| | | |
Content Marketing | ||||
Content Research |
Conduct in-depth research to identify topics and keywords that align with audience interests and search intent.
| | | |
TOFU Content Creation (Top of Funnel) |
Create content aimed at attracting new visitors and building awareness (e.g., blogs, guides, infographics).
| | | |
MOFU Content Creation (Middle of Funnel) |
Develop content that nurtures leads by offering valuable information, solutions, and engagement (e.g., case studies, webinars).
| | | |
BOFU Content Creation (Bottom of Funnel) |
Create content that converts leads into customers, focusing on decision-making and clear calls-to-action (e.g., product pages, testimonials).
| | | |
Content Creation Calendar (Blog, Product Pages, Category Pages) |
Plan and schedule content publication across blogs, product pages, and category pages to ensure consistent SEO efforts.
| | | |
Link Bait & Evergreen Content |
Create content that attracts backlinks and remains relevant over time (e.g., authoritative guides, research reports).
| | | |
Blog Content Outline Building |
Develop structured outlines for blog content to ensure effective keyword usage, readability, and SEO optimization.
| | | |
Topical Authority & Cluster Creation | ||||
Creating Content Pillars (Main Topics) |
Identify core topics and build content around them to create a strong foundation of related content (pillar pages).
| | | | Interlinking Cluster Pages |
Link related content pages (cluster pages) to pillar pages to improve SEO and enhance user experience.
| | | | Topical Authority Building for Niche Areas |
Build authority in specific niches by consistently producing high-quality, relevant content in those areas.
| | Optimizing Content for E-E-A-T (Expertise, Experience, Authority, Trust) |
Enhance content with authoritative insights, credentials, and trust signals to improve ranking potential.
| | | |
Long-Term Growth Strategy | ||||
SEO Strategy Roadmap for 3-6 Months |
Develop a strategic SEO plan for the next 3 to 6 months to align efforts with business goals and market conditions.
| | | ROI-based KPI Creation (Traffic, Conversion Goals) |
Set clear key performance indicators (KPIs) for traffic and conversions to measure the effectiveness of SEO efforts.
| | | Competitor Benchmarking & Tracking |
Analyze competitors' SEO strategies, rankings, and tactics to identify opportunities for improvement.
| | Ongoing Performance Tracking & Optimization |
Continuously monitor SEO performance, making adjustments to improve rankings and achieve goals over time.
| | |
Reporting | ||||
Target Keywords Performance Report |
Provide detailed reports on keyword performance, tracking ranking changes, and keyword-driven traffic.
| | | | Search Console Impression and Clicks Report |
Analyze Google Search Console data to track impressions, clicks, and performance of content in search results.
| | | | Low Handign Opportunity Report |
Identify easy-to-implement opportunities for SEO improvements that can quickly increase rankings or traffic.
| | | | Google Analytics Session Report |
Analyze user behavior through Google Analytics to track engagement and identify areas for optimization.
| | | | Channel Wise SEO Reporting |
Provide SEO performance reports for different marketing channels (organic search, paid ads, etc.).
| | | | Page Speed Report |
Monitor and report on page loading speeds to ensure optimal website performance, which is critical for SEO.
| | | | Backlinks Report |
Track the number and quality of backlinks, highlighting opportunities for growth or potential risks.
| | | | Core Web Vital Report |
Monitor and report on the Core Web Vitals, which measure user experience and can influence rankings.
| | | | Conversion Rate Report |
Track conversion rates across pages and channels to evaluate the effectiveness of SEO in driving business outcomes.
| | | | Audiance Demographic Report |
Provide insights into the demographics of website visitors, helping to refine targeting strategies.
| | | | Report Frequency |
Define how often reports are provided, typically on a weekly, monthly, or quarterly basis, depending on business needs.
| Weekly | Weekly | Weekly |
Welcome to Unified Platforms! With over two decades of experience collaborating with industry giants like Google and Ikea, we craft tailored marketing solutions that push boundaries and leave a lasting impact
Support
Address
business@unifiedplatforms.com
+91-9590945916
+91-9945109333
©2024 All Rights Reserved.
Struggling to rank high, drive organic and traffic?
Our expert SEO consultants use data-driven insights to craft tailored strategies with measurable results.
- Advanced Keyword Research
- In-Depth SEO Audits
- Customized SEO Strategies
- Increase Organic Traffic and Rankings
- Data-Driven Insights for Measurable Results
- Ongoing Support and Optimization