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Unifying Marketplace Advertising Strategy
Client: Max Fashion
Background
About Max Fashion
Max Fashion is one of India's largest value fashion retail chains with a significant presence on Myntra, Amazon, and Flipkart across apparel, footwear, and accessories.
The Challenge
What Max Fashion Needed
Our Approach
How Unified Platforms Delivered
Marketplace ad strategy across Myntra, Amazon, and Flipkart with platform-specific creative and bidding approaches. Sponsored search restructured by category, price point, and purchase intent signal. Automated dayparting and budget reallocation based on real-time ROAS signals. A+ content and brand store pages optimized to support conversion post-click. Seasonal campaign calendar aligned with national sale events.
The Results
What Changed
Overall ACoS reduced from 18.4% to 9.6%. Sponsored product ROAS improved 2.1x. Organic category keyword rank improved an average of 11 positions. Total marketplace revenue attributable to ads grew 67%.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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