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Housejoy: Building Organic Demand for Home Services

Home ServicesSEO Strategy

Building Organic Demand for Home Services

Client: Housejoy

5M+Traffic Generated
400K+Organic Leads
100K+Programmatic Pages

Background

About Housejoy

Housejoy is India's leading home services marketplace connecting customers with plumbers, carpenters, electricians, and other home service professionals across major Indian cities.

The Challenge

What Housejoy Needed

Build organic demand and lead volume for home service categories through content and programmatic SEO, reducing dependence on paid acquisition.

Our Approach

How Unified Platforms Delivered

Content SEO targeting home repair, maintenance, and improvement queries. 10 Lakh+ words of content produced across service guides and city-service landing pages. Programmatic SEO deployed to create 100,000+ pages for service-pincode combinations.

The Results

What Changed

5M+ traffic generated, 10 Lakh+ users acquired, 400,000+ organic leads, 300% conversion rate increase, 1,000+ backlinks earned, 20% revenue contribution from website and apps.

Related Service

Want Results Like These?

Your Numbers Could Be Next

Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.

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