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Resolving Deep Technical SEO Issues
Client: Ather Energy
Background
About Ather Energy
Ather Energy is India's leading premium electric two-wheeler brand with a national dealership and experience centre network. The website is a primary driver of test ride bookings and product discovery.
The Challenge
What Ather Energy Needed
Our Approach
How Unified Platforms Delivered
Full technical audit covering site architecture, crawl budget analysis via log file review, canonicalization and hreflang errors, duplicate content from faceted navigation, and structured data implementation across product, FAQ, and review schemas. JavaScript rendering audit and server-side rendering migration for product pages. Core Web Vitals remediation targeting LCP, CLS, and INP on mobile.
The Results
What Changed
Crawl coverage increased from 43% to 94% of indexable pages. Mobile LCP reduced from 4.8s to 1.4s — achieving Core Web Vitals pass across all key templates. Organic impressions grew 180% in 4 months post-fix. City landing page rankings improved an average of 14 positions for target terms.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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