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Developing a Structured Content Strategy
Client: Porter
Background
About Porter
Porter is India's leading intra-city logistics platform for businesses and individuals. Despite strong brand recognition in consumer segments, Porter lacked a defined content strategy to build organic demand and credibility in enterprise logistics.
The Challenge
What Porter Needed
Our Approach
How Unified Platforms Delivered
ICP-mapped content pillar framework built for three distinct audiences: SME logistics buyers, enterprise supply chain managers, and individual movers. 60% SEO-led content, 40% thought leadership. Quarterly original research reports on urban logistics trends, promoted via PR and LinkedIn. Editorial calendar owned and executed by a dedicated content team. Distribution strategy included email nurture, LinkedIn amplification, and partner syndication.
The Results
What Changed
Organic blog traffic grew from 18,000 to 210,000 monthly sessions in 10 months. Email subscriber base grew 4x. Enterprise inbound inquiries from content grew 220%. Research reports generated 580+ backlinks combined.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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