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Unified Platforms

Email Marketing Services

Unified Platforms runs email marketing services for brands that want the channel to earn its reputation as the highest-return one they own. Strategy, lifecycle flows, campaigns, deliverability, and segmentation, built on your data and measured in revenue per email, so the list you already paid to build finally pays you back on a schedule.

  • Revenue per email, not open-rate theatre
  • Lifecycle flows that sell while you sleep
  • Deliverability engineered, not assumed
Email Marketing Services
Deliverability engineered, not assumed
Bangalore based, global reach
24.3%open rate achieved, up from below 8% (Dunzo)
3.1xclick-to-open rate improvement (Dunzo)
4.2xemail-attributed GMV growth (Dunzo)
40+years of collective marketing experience across channels

Our Clients

Brands that have worked with us

From global giants to fast growing startups, teams trust Unified Platforms with their growth.

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What Email Marketing Services Covers

  • Lifecycle and automation flows
  • Campaign strategy and production
  • Segmentation and personalisation
  • Deliverability and list health
  • Design, copy, and templates
  • Measurement and revenue attribution

Overview

Email Marketing Agency for Brands That Want Revenue From Their List

As an email marketing agency, we turn your subscriber list into one of your most profitable sales channels. We plan, write, design, send and optimise every email, from automated flows that run around the clock to campaigns for launches and offers, and we report the revenue and ROI each one produces. Our email marketing services cover ecommerce, SaaS and B2B brands in India, the US, the UK and the Middle East, on platforms such as Klaviyo, Mailchimp and HubSpot.

What we handleWhat it includesWhat you get
Automation flowsWelcome, abandoned cart, browse, post-purchase, win-back and re-engagement sequencesRevenue that arrives every day without extra sends
Campaigns and newslettersCampaign calendar, subject lines, copywriting and designLaunches and offers that land with the right segment
Segmentation and personalizationSegments built on behaviour, purchase history and lifecycle stageHigher open rate, click-through rate and conversion
Lead nurturing and drip campaignsB2B nurture sequences that move leads from first download to sales callMore sales-ready leads for your team
Deliverability and list buildingSPF, DKIM and DMARC setup, list hygiene, sign-up forms and lead magnetsEmails that reach the inbox and a list that keeps growing
Testing and analyticsA/B tests of subject lines, content and timing, plus revenue attributionClear ROI reporting, month after month

Lifecycle and automation flows. The sequences that run themselves and produce most email revenue: welcome and onboarding, browse and cart abandonment, post-purchase and replenishment, winback and sunset. Each one is mapped to the customer journey, built in your platform with the right triggers and timing, written to sound human, and tuned on the revenue it recovers. Set up once, they sell every day without another send button being pressed.

Campaign strategy and production. The broadcasts that carry launches, offers, seasons, and stories, planned on a calendar that matches your business rather than a random cadence. We handle strategy, segmentation, copy, and design, ship them tested, and read every send for what it added to revenue and what it cost in unsubscribes, so the programme gets sharper each month instead of just busier.

Segmentation and personalisation. Blasting the whole list is how brands train subscribers to ignore them. We segment by behaviour, purchase history, engagement, and lifecycle stage, then personalise content and offers to each, so a first-time browser and a loyal repeat buyer never get the same generic email. Relevant sending lifts revenue and protects deliverability at the same time, because engaged opens are the reputation currency mailbox providers watch.

Deliverability and list health. The engineering that gets you into the inbox: SPF, DKIM, and DMARC authentication, sender reputation monitoring, warmup for new domains, list hygiene that removes hard bounces and chronic non-openers, and sending patterns that keep providers trusting you. When open rates fall, this is usually why, and fixing it is often the highest-return work in the whole programme because it multiplies the reach of everything else you send.

Design, copy, and templates. Emails built to be read on a phone in five seconds: clear hierarchy, one obvious action, copy that sounds like your brand talking to a person, and templates that render correctly across the messy world of email clients. We build a reusable system so your team can ship on-brand sends fast, and we test the elements that move revenue, subject lines, offers, layout, rather than redesigning on taste.

Measurement and revenue attribution. Reporting that speaks in money: revenue per recipient, flow and campaign contribution, list growth and its quality, deliverability trends, and subscriber lifetime value. We connect email to your store or CRM so attribution is real rather than platform-flattered, and every review answers the only question that matters, what did email make this month, where did it come from, and where is the next rupee hiding.

Email marketing packages: what is included

Our email marketing packages are scoped around outcomes rather than send volume. A typical engagement starts with setup or migration (platform, domain authentication, list hygiene and consent), then moves into managed campaigns (newsletters, promotions and launches) and lifecycle automation (welcome, nurture, abandoned cart, win-back and re-engagement flows). Each package includes design, copy, testing and monthly reporting on revenue and pipeline influenced, not just opens.

Choosing an email marketing provider or vendor

When you compare an email marketing service provider, look past the template gallery. Ask how they protect deliverability, who writes the copy, how flows are tested, whether they work inside your existing platform such as HubSpot, Klaviyo or Mailchimp, and how results are attributed to revenue. The best email marketing vendors act as an extension of your team and own the numbers, not just the sends.

Transactional and B2B Email. Order confirmations, shipping updates and account emails are the most-opened messages you send, so we design them to build trust and drive repeat purchases. For B2B and SaaS clients we connect email to your CRM, score leads by engagement and hand sales the contacts who are ready to talk. That joined-up approach is what separates a full email marketing agency from a team that only sends newsletters.

Getting Started. Most clients begin with an audit of their account, flows and deliverability. Within the first month, a good email marketing agency should have your core automation flows live and a campaign calendar agreed, and that is the pace we hold ourselves to.

The Channel You Own, Finally Run Like It

The Difference

Email Marketing Services for the Channel You Own

Every other channel rents you attention and raises the price each year. Email hands you an audience outright and asks only that you treat it well: relevant sends, working deliverability, flows that catch intent, measurement that tells the truth. Run that way, the list you already built becomes the cheapest revenue in your business, compounding quietly, month after month, while your competitors keep renting and buying the same clicks twice over. That is why an email marketing agency often pays for itself faster than paid media.

Book a Strategy Call

Our Process

How Our Email Marketing Agency Builds Your Revenue Engine

A disciplined sequence, adapted to your competitive landscape. Open each step.

01Audit and opportunity map
We review your list, platform, existing flows and campaigns, deliverability, and revenue split, and benchmark it against what the channel should produce. The output is a ranked opportunity map: the flows you are missing, the deliverability leaks, the segments going unserved, each sized by the revenue it would recover. Most audits find the majority of the upside sitting in automations that were never built.
02Foundations and deliverability
Before scaling sends we fix the plumbing: authentication, reputation, list hygiene, and platform setup, so everything after lands in inboxes rather than spam folders. This unglamorous first phase frequently lifts results on its own, and it protects every rupee we later invest in flows and campaigns from leaking into the void behind a spam filter, which is the most expensive place a good email can die.
03Core flows live
The highest-value automations get built first, welcome, cart and browse recovery, post-purchase, and get them earning quickly. Each ships mapped, written, tested, and measured, and because flows run continuously, they start compounding revenue from the day they go live rather than waiting for the next campaign slot. This is where the fast payback lives.
04Campaign engine and segmentation
With flows earning underneath, we build the campaign calendar and the segmentation that makes broadcasts relevant: audiences defined, content planned to your business rhythm, and sends that speak to lifecycle stage rather than shouting at everyone. The programme becomes a predictable contributor to revenue instead of an occasional scramble before a sale.
05Test, optimise, and grow
The ongoing rhythm: test what moves revenue, expand the flows that work, prune what does not, grow the list with quality signups rather than bought addresses, and deepen personalisation as data accumulates. Small, compounding gains every month beat a dramatic redesign that nobody sustains. Monthly reviews report in revenue and decide the next month's priorities, so the channel keeps compounding instead of plateauing into routine.

Why Unified Platforms

Why Brands Choose Our Email Marketing Agency

The working habits behind every engagement.

Flows first, because that is the money

Most agencies sell you a calendar of campaigns because campaigns are visible and billable. Our instinct is lifecycle flows first, because that is where the revenue actually hides, and they keep earning without another send. It is a less glamorous pitch and a far better return, which is exactly the trade we make on every channel we run. A good email marketing agency sells outcomes instead. Ask any email marketing agency you consider how they measure revenue per send.

Deliverability treated as engineering

We diagnose inbox placement the way an engineer diagnoses a system, authentication, reputation, hygiene, sending patterns, because the best email in the world converts at zero from the spam folder. Brands routinely arrive blaming their copy for falling opens when the real culprit is deliverability, and fixing the plumbing is the quiet lever that lifts everything else. It is the deliverability depth you should expect from any email marketing agency.

Revenue reporting, not open-rate theatre

Apple's privacy changes made opens a vanity metric, yet most reports still lead with them. We lead with revenue per recipient and channel contribution, connected to your actual store or CRM data, so the programme is judged on money and optimised toward it. If a beautiful campaign loses subscribers without moving sales, you will hear that plainly.

Proof from a real rebuild

Open rates below eight percent lifted to 24.3 percent, click-to-open up 3.1 times, and email-attributed GMV up 4.2 times: those are the numbers from a quick-commerce email rebuild we ran, and we will walk you through the segmentation, deliverability, and flow work that produced them. Ask about any figure and you get the method, including what took more than one attempt. Results like these are why brands hire an email marketing agency rather than running email alone.

Built into the rest of your marketing

Email does not live alone, and neither do we: it retargets the visitors our SEO and paid work bring, recovers the carts our ecommerce work drives, and shares the customer language our content practice mines. One team seeing the whole funnel means email amplifies every other channel instead of running as an isolated newsletter nobody quite owns. An email marketing agency that works with your paid and SEO teams gets more from every subscriber.

Your list, your platform, your data

We work in your Klaviyo, Mailchimp, HubSpot, or whichever platform you run, and everything stays yours: the flows, the segments, the templates, the documentation. If we part ways, your programme keeps running and your team can extend it. We are building you an owned revenue engine, not a dependency you rent back from an agency.

Industries

Industries We Work With

Deep experience across the sectors we serve, with strategy tailored to each.

Ecommerce and D2CSaaS and subscriptionsRetail and FMCGTravel and hospitalityEducation and edtechFintech and insuranceHealthcare and wellnessMedia and publishingEvents and ticketingNonprofits and membership

Get a Free Audit of Your Email Marketing Services

Give us read access to your email platform and store, and we will send back a free audit: which flows you are missing and what they are worth, where deliverability is leaking, how your revenue splits between automation and campaigns, and the three moves we would make first. Most brands are startled by how much revenue is sitting in automations they never built, and the audit is yours to keep either way. It usually pays for the whole engagement in the first flow we recommend, before a single campaign is sent. We work in Klaviyo, HubSpot, Mailchimp and most major platforms, and we also offer email marketing services for small business and b2b email marketing services on smaller retainers.

Book a Strategy Call

Questions

Frequently Asked Questions

Straight answers before you ever get on a call.

Email Marketing Basics

What do email marketing services actually include?
Strategy, lifecycle automation flows, campaign planning and production, segmentation and personalisation, deliverability and list health, design and copy, and revenue-focused measurement. In practice the highest-return work is usually the automated flows, welcome, cart recovery, post-purchase, winback, that run continuously, plus the deliverability foundation that gets everything into the inbox. Campaigns sit on top of that base rather than being the whole programme.
Is email marketing still worth it with social and paid channels?
More than ever, precisely because the others keep getting rented and repriced. Email is the only channel where you own the audience outright, and it consistently returns more per rupee than paid or social because you are not buying the same attention twice. It also compounds: a subscriber you convert today can be emailed profitably for years, which is the opposite of paid traffic's meter.
Why are our open rates falling even though nothing changed?
Usually deliverability, not content. Sender reputation decays, list hygiene slips, authentication breaks, or sending patterns trip mailbox provider filters, and more mail quietly lands in spam. Apple's privacy changes also made raw open rates unreliable to read. The fix is diagnosing inbox placement properly and cleaning the foundation, which our audit does before touching a single subject line.

Flows and Strategy

What makes a welcome flow actually work?
Timing, expectation-setting, and a reason to act while attention is highest. The best welcome sequences introduce the brand and its point of view, set what subscribers will receive and how often, deliver any signup promise immediately, and make a genuine first offer before the initial enthusiasm cools. Subscribers are never more engaged than in the minutes after they join, so a welcome flow that waits days or says nothing memorable wastes the single highest-intent window email ever gives you.
Which automated flows should we set up first?
In rough order of return: a welcome sequence for new subscribers, cart and browse abandonment recovery, post-purchase and replenishment, and winback for lapsing subscribers. These handle the moments of highest intent automatically and, for most brands, end up producing the majority of total email revenue despite being sent to far fewer people than campaigns. We build them first for exactly that reason.
How often should we send campaigns?
Often enough to stay present, rarely enough to stay welcome, and always to the right segment. The honest answer is that cadence follows engagement and content worth sending, not a fixed weekly quota; over-sending to unengaged subscribers is a fast way to wreck deliverability for everyone. We set a rhythm from your data and adjust it by what the revenue and unsubscribe numbers tell us.
Do you write the copy and design the emails, or just the strategy?
Both, end to end: strategy, segmentation, copy, and design in one place, so message and audience never drift apart. A reusable template system lets your team ship on-brand sends quickly, and we handle the full production for the flows and key campaigns ourselves. Where you have in-house creative, we brief and direct it rather than duplicating it.

Deliverability and Data

How do you keep emails out of spam?
Authentication done properly with SPF, DKIM, and DMARC; sender reputation monitored and protected; new domains and IPs warmed gradually; list hygiene that removes hard bounces and chronic non-openers; and sending patterns that keep engagement high enough for mailbox providers to trust you. Deliverability is ongoing maintenance, not a one-time setting, and we treat it as a standing part of the programme.
Should we ever buy an email list?
No, and we will decline to send to one. Purchased lists tank deliverability for your entire programme, breach consent rules, and convert terribly because the people never asked to hear from you. Growing an engaged list through genuine signups is slower and worth infinitely more; we would rather build you a smaller list that converts than inherit a large one that lands you in spam.
How do you handle consent, unsubscribes, and compliance?
As non-negotiable foundations, not afterthoughts: clear opt-in, honest sender identity, one-click unsubscribe honoured instantly, and suppression that never mails someone who asked out. Beyond the legal minimum, respecting consent is good business, because engaged, willing subscribers are the ones mailbox providers reward with inbox placement. We build the programme to the standard that keeps you both compliant and trusted, since the two turn out to be the same thing, and the brands that internalise it are the ones still landing in inboxes when their aggressive competitors get filtered.
Which email platforms do you work with?
The major ones, Klaviyo, Mailchimp, HubSpot, Brevo, Omnisend, and similar, chosen to fit your business rather than our convenience. If you are on the wrong platform for your goals we will say so and manage the migration, but most programmes improve dramatically without switching tools at all, because the gap is in how the platform is used, not the platform itself.

Ecommerce and Retention

How much of ecommerce revenue should email drive?
For a well-run store, email commonly contributes a meaningful double-digit share of total revenue, and the majority of that comes from a handful of automated flows rather than campaigns. If email is contributing a low single digit for you, the gap is almost always missing flows and weak segmentation, not a tired list. The audit quantifies exactly where you sit against that benchmark and what closing the gap is worth in monthly revenue.
How does email fit with SMS and WhatsApp?
As the workhorse in a coordinated retention stack: email carries the depth and the storytelling, while SMS and WhatsApp handle the urgent, high-open moments, order updates, back-in-stock, time-sensitive offers. Run together with shared segmentation and suppression, they lift each other; run separately, they annoy the same customer twice. We design the channels to hand off cleanly rather than compete for the same send.
Can you rebuild a programme with terrible engagement, like ours?
That is precisely the Dunzo starting point: open rates under eight percent, high unsubscribes, no real flows. The rebuild sequence is deliverability and list hygiene first to stop the bleeding, then re-engagement to separate the salvageable subscribers from the dead weight, then flows and segmentation to grow from a clean base. Low engagement is a fixable condition, not a life sentence, and the turnaround is often faster than owners expect.

Working With Us

How quickly will we see results?
Deliverability fixes and the first core flows often lift revenue within the first month, because flows earn from the day they go live and inbox placement improvements compound immediately. The full programme, campaigns, deeper segmentation, list growth, builds over a quarter. Anyone promising a transformation in a week is describing a lucky campaign, not a system.
Do you work with our existing team or run it fully?
Either. Some clients hand us the whole channel; others keep creative or sending in-house while we own strategy, flows, deliverability, and measurement. The platform, the flows, and the data stay yours throughout, and the operating rhythm includes your team, so capability builds on your side rather than leaking into an agency dependency.
How do you charge for email marketing services?
A monthly retainer scoped to the programme, flow build-out, campaign volume, segmentation depth, and how much production sits with us, rather than a percentage of sends. The audit that starts every engagement is free and yours to keep, and we anchor the retainer to the revenue the channel should produce, so the investment is judged against a number rather than a feeling.
What happens in the first ninety days?
Month one is diagnosis and foundations: the full audit, deliverability and list hygiene fixes, platform cleanup, and the first core flows going live so revenue starts moving immediately. Month two builds the campaign engine and the segmentation behind it, plus the next tier of flows. Month three is where compounding shows, clean deliverability, several flows earning, campaigns landing on the right segments, and a monthly revenue report you can trust. From there the work is expansion and optimisation rather than firefighting, which is the whole point of building the foundation properly first.

Choosing the right partner

Which email marketing companies in Bangalore can run a full programme?

Unified Platforms is a Bangalore-based email marketing agency that runs strategy, copy, design, automation and deliverability in one team, for ecommerce, SaaS and B2B brands in India and abroad. You work directly with the people building your flows.

Can you take over email from an in-house team without losing performance?

Yes. We audit your existing flows, segments and sender reputation first, keep what works running during the handover, and then improve one flow at a time, so revenue does not dip while the programme changes hands.

Collect the Revenue Waiting in Your List

The list you have already built is quietly worth more than most of your ad budget, and for most brands it is sitting half-used, blasted occasionally and automated barely at all. Turning it into a revenue system is not a mystery; it is flows, deliverability, segmentation, and honest measurement, applied with discipline. Book a free strategy call, let us audit your programme, and we will show you in your own numbers how much revenue is waiting in the inbox permission you already earned, and exactly how to go and collect it. It is the rare marketing investment where the audience is already yours and only the system is missing. An email marketing agency that measures revenue per subscriber will show you exactly how much.

Book a Strategy Call
+91 95909 45916business@unifiedplatforms.comBangalore, India · serving clients globally
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