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Overhauling Website and Campaign Copy
Client: Ather Energy
Background
About Ather Energy
Ather Energy is India's leading premium electric two-wheeler brand. The brand needed a complete website and campaign copy overhaul to match its premium product positioning and improve conversion across the test ride booking funnel.
The Challenge
What Ather Energy Needed
Our Approach
How Unified Platforms Delivered
Brand voice definition exercise produced a copy style guide covering tone, vocabulary, sentence length, and platform-specific adaptations. Full website rewrite across product pages, city landing pages, FAQ, and the booking flow. Ad copy for Google Ads, Meta, and YouTube campaigns developed and A/B tested. Post-purchase and lifecycle email sequences written. Localized copy for South India markets developed in collaboration with regional teams.
The Results
What Changed
Test ride booking page conversion rate improved 41% following copy rewrite. Ad CTR across Meta campaigns improved 28% with new copy framework. Emailer click-through rate grew 2.3x. Copy style guide adopted as internal standard across all marketing communications.
More Proof
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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