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- Meta Business Partner
- ₹40Cr+ Managed
- 4.2X Avg ROAS
Meta ads agency: full-funnel Facebook & Instagram advertising that drives revenue
Full-funnel campaigns. Conversions API as standard. Transparent ROAS reporting. No lock-in contracts.
@yourbrand
4.2X
Average ROAS, ecommerce portfolio
₹40Cr+
Meta ad spend managed
45 days
To measurable ROI
—- The problem
Is your Meta budget leaking revenue?
Most Meta campaigns underperform for the same three reasons:
No Conversions API
Post-iOS 14, Pixel-only tracking misses 15-20% of conversions. Broken signals mean Meta bids on bad data, inflating your CPA.
Stale creative
Creative drives 56% of ad performance variance (Meta for Business, 2023). One stale campaign costs you ROAS every day it runs.
No funnel architecture
Spending everything on prospecting with no MOFU/BOFU tiers means warm audiences never convert. You pay for reach, not revenue.
Where the budget leaks
Same INR flowing in — far less converting out
- No CAPI tracking — 15-20% of conversions invisible
- Stale creative — 56% of performance variance
- No funnel tiers — warm audiences never convert
- Result: rising CPMs, flat revenue
—- Industries we serve
Meta ads built for your category
Not sure if Meta is your best primary channel? We tell you honestly in the audit.
D2C & ecommerce
Fashion, beauty, home decor, health. Advantage+ Shopping + dynamic catalogue ads.
EdTech & lead gen
Online MBA, courses, certifications. Meta Lead Ads + CRM sync + WhatsApp retargeting.
Food & F&B
Restaurants, cloud kitchens, packaged
food. Hyper-local radius + meal-time
bidding.
Real estate
Residential, commercial, co-working. Instant Experience ads + compliant targeting.
B2B & professional services
Decision-maker targeting via business interests + lookalikes.
Apps & SaaS
Installs, trial signups, freemium upgrades. App Events API + value-based bidding.
—- Our method
The Unified Platforms Meta ads method
Five pillars, applied in every account from day one.
Zero-lag algorithm adaptation
Meta's algorithm changes every 6-8 weeks. We test and implement structural changes within 48-72 hours. Your ROAS doesn't absorb our learning curve.
Full-funnel TOFU-MOFU-BOFU architecture
Prospecting, consideration, and conversion campaigns calibrated to your purchase cycle and CAC target — not split arbitrarily.
Conversions API as a baseline standard
Every client gets server-side CAPI from day one, not as a paid add-on. Recovers 80-95% of attribution accuracy lost to iOS 14.
Creative testing velocity
Minimum 3 active creative hypotheses per campaign. Underperformers rotated within 7-10 days based on hook rate and CTR.
Weekly reporting tied to revenue
Live dashboards, weekly syncs on ROAS by funnel tier, and a prioritized action list for the next 7 days.
—- What we do
What's included in every engagement
Facebook ads management
Full account management: campaign architecture, audience segmentation, ad set structure, bid strategy, and creative rotation. Every campaign has a specific objective, funnel stage, and KPI target — no generic campaigns, no boosted posts.
Instagram advertising
Reels ads, Stories, Explore placements, and Shop integration for D2C brands. Our clients achieve Reels thumb-stop rates of 38-45% vs the 28% industry benchmark.
UGC and AI-powered creative
UGC-style ads outperform polished brand creatives by 20-40% in thumb-stop rate. We produce UGC scripts, hook-led Reels, and AI-assisted creative variants.
Click-to-WhatsApp ads
The fastest-growing Meta format in India in 2025. For high-consideration categories, CTWA generates 35-55% lower CPL than standard Lead Ads.
Advantage+ Shopping campaigns
Meta's ML-driven ASC outperforms manual campaigns by 17-32% on cost-per-purchase. We migrate eligible D2C accounts with manual layers for high-intent retargeting.
Pixel + Conversions API + attribution
Full tracking stack rebuild: standard events, micro-conversions, AEM for iOS, server-side CAPI, and first-party data integration. 15-25% improvement in attributed conversions within 30 days.
Everything included
- Campaign strategy
- Audience research
- Creative + UGC testing
- CAPI + Pixel setup
- Campaign management
- Weekly dashboard + report
—- Proof
Results we've delivered
4.8X ROAS
Vemica Fashion
+94% leads
Marvell Education
+67% orders
Bentotss
—- Testimonials
Real results, real words
From founders who scaled with Unified Platforms.
—- Strategy
Meta ads vs Google ads: which should you prioritise?
Both platforms work. The right allocation depends on your category, purchase cycle, and margins.
| Factor | Google ads | Meta ads |
|---|---|---|
| Demand type | Captures existing demand (search intent) | Creates demand (social discovery) |
| Best for | High-intent purchases, local services, B2B SaaS | D2C, ecommerce, brand awareness, visual categories |
| Avg India CPC | ₹15-60 (competitive categories) | ₹8-20 (ecommerce & education) |
| Creative requirement | Text-first (headlines, descriptions) | Visual-first (images, Reels, video) |
| 2025 ROAS benchmark | 4.5X average | 2.2X global avg; 4X+ for structured D2C |
| Attribution post-iOS 14 | Strong, less affected | Requires CAPI for accuracy |
—- Compliance
Compliance built into every campaign
Every market has different rules. We know them and build them in before launch.
—- Pricing
Scoped to your growth stage
Pricing depends on monthly ad spend, number of active campaigns, creative scope, and market complexity.
Starter
₹25K-50K /mo
- Campaign strategy
- Pixel + CAPI setup
- Creative testing
- Monthly reporting
Growth
₹50K-1.5L /mo
- Everything in Starter
- UGC + AI creative
- Click-to-WhatsApp ads
- Advantage+ Shopping
- Weekly dashboard
- Priority optimization
Scale
Custom
- Everything in Growth
- Full creative production
- Dedicated strategist
- Custom scope & SLAs
Minimum recommended ad spend: ₹1 lakh per month. Our clients average 3.8X return on agency fees within 90 days.
—- FAQ
Frequently asked questions
A Meta ads agency manages Facebook and Instagram advertising on your behalf — campaign strategy, audience research, creative production, bid management, tracking setup, and ROAS reporting. A specialist agency eliminates the trial-and-error cost in-house teams absorb when scaling spend above ₹2-3 lakh per month.
Typically ₹25,000-75,000/month for SME accounts managing ₹1L-10L in ad spend. Growth-stage brands pay ₹1.5L-4L/month. Management fees are separate from ad spend paid directly to Meta.
Industry median ROAS across global ecommerce brands is 2.2X. Well-structured D2C campaigns in India average 3X-5X with correct CAPI tracking and full-funnel architecture. Our clients average 4.2X across the ecommerce portfolio.
Meta's algorithm needs roughly 50 optimization events per ad set per week to exit the learning phase. Initial stability appears by weeks 6-8. Full funnel efficiency typically emerges between months 2-4.
Yes, for businesses with Conversions API correctly implemented. Server-side CAPI recovers 80-95% of the attribution accuracy lost to App Tracking Transparency. We implement CAPI as a baseline standard for every client.
CTWA ads route users from a Meta ad directly into a WhatsApp Business conversation instead of a landing page. They generate 35-55% lower CPL for categories with high pre-purchase consideration like jewellery, real estate, and premium wellness.
Three differences: zero-lag adaptation to algorithm changes within 48-72 hours, Conversions API included as a baseline standard rather than a paid add-on, and all reporting tied to business revenue rather than impressions.
Our approach is most effective at ₹1 lakh or more per month. Below this threshold, the testing velocity required for consistent ROAS improvement is difficult to achieve — we're transparent about this during the free audit.
—- About
About Unified Platforms' Meta ads practice
Unified Platforms is a global digital marketing and technology agency headquartered in Bengaluru, India, specializing in Meta Ads, Google Ads, SEO, AEO, web development, and software development for D2C brands, ecommerce businesses, startups, and SMEs. In Meta advertising, we deliver full-funnel campaign management across TOFU, MOFU, and BOFU tiers, supported by server-side Conversions API implementation, UGC and AI-powered creative production, Click-to-WhatsApp campaign management, and Advantage+ Shopping optimization. We’ve managed over ₹40 crore in Meta ad spend for clients across India, the UAE, the UK, and North America, operating in compliance with ASCI (India), GDPR (UK/EU), TDRA (UAE), and FTC (USA) standards.
