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Rebuilding Email Marketing for Engagement
Client: Dunzo
Background
About Dunzo
Dunzo is a quick commerce and hyperlocal delivery platform operating in major Indian cities. Large registered user base with poor email engagement — open rates below 8%, high unsubscribe rates, and no audience segmentation.
The Challenge
What Dunzo Needed
Our Approach
How Unified Platforms Delivered
ESP migration to CleverTap. Behavioral segmentation built by order frequency, category preference, recency, and city. Trigger-based lifecycle flows implemented: onboarding, reactivation, cart recovery, and post-purchase. Continuous A/B testing cadence on subject lines, send times, and content formats. Suppression lists cleaned to protect sender reputation.
The Results
What Changed
Open rate improved from 7.8% to 24.3%. Click-to-open rate increased 3.1x. Dormant user reactivation flow returned 18% of lapsed users within 60 days. Email-attributed GMV grew 4.2x in 6 months.
More Proof
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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