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Implementing a Headless CMS for Marketing
Client: Benzne Consulting
Background
About Benzne Consulting
Benzne Consulting is a boutique agile transformation and product management consulting firm. Their marketing team needed to publish thought leadership, case studies, and event landing pages at high frequency without requiring developer involvement for every content update.
The Challenge
What Benzne Consulting Needed
Our Approach
How Unified Platforms Delivered
Sanity.io headless CMS implemented and integrated with the existing Next.js website. Custom content schemas built for blog posts, case studies, team profiles, webinar and event pages, and testimonials. Structured content model designed to support multi-channel publishing from a single source — web, email newsletter, and LinkedIn articles. Editor onboarding, training sessions, and full documentation delivered at handoff.
The Results
What Changed
Content publishing time per piece reduced from 3 days (developer dependency) to 2 hours (self-serve). Marketing team independently published 80+ pieces in the first quarter after launch. Developer time reclaimed from content updates: 8 hours per week. Blog traffic grew 240% in 6 months as publishing frequency increased 4x.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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