Myntra is India's leading fashion and lifestyle e-commerce platform with a large content demand across campaign launches, category editorials, product descriptions, and social media — at volumes the in-house team could not sustainably produce during peak sale periods.

Dedicated writing team trained on Myntra's brand voice guidelines. Structured briefing-to-delivery workflow with defined SLA at each stage. Content calendar integrated with the merchandising and campaign calendar. Formats covered: product descriptions, trend editorials, campaign hero copy, social scripts, emailer copy, and video storyboards. Fortnightly brand voice QA scoring cycle.