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Driving Qualified B2B Registrations
Client: METRO Cash & Carry India
Background
About METRO Cash & Carry India
METRO Cash & Carry India is a leading B2B wholesale distribution chain serving restaurants, hotels, caterers, and kirana retailers across 31 stores in India.
The Challenge
What METRO Cash & Carry India Needed
Our Approach
How Unified Platforms Delivered
LinkedIn Lead Gen campaigns targeting hospitality owners, F&B managers, and retail business owners. Meta campaigns using lookalike audiences seeded from the existing registered customer database. WhatsApp-integrated lead forms for instant follow-up activation. Separate creative and copy tracks for HoReCa versus general trade segments. Offer-led creative testing at each funnel stage.
The Results
What Changed
8,400+ qualified B2B registrations in 90 days. Cost per qualified registration 44% below target. LinkedIn drove 31% of total registrations at higher average basket value. WhatsApp-integrated leads showed 2.4x higher engagement in follow-up than standard form leads.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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