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Reducing CPL While Scaling Lead Volume
Client: upGrad
Background
About upGrad
upGrad is India's largest online higher education platform offering PG programs in MBA, data science, machine learning, and software engineering in partnership with top universities.
The Challenge
What upGrad Needed
Our Approach
How Unified Platforms Delivered
Full Google Ads account restructure: brand and non-brand separated, Performance Max implemented with segmented asset groups per program, advanced audience layering using CRM customer match lists and in-market audiences, dedicated landing pages per program with continuous A/B testing. Bid strategy migrated from target CPA to tROAS after 90 days of signal build-up. Monthly search term mining and negative keyword governance.
The Results
What Changed
CPL reduced 38% in 5 months. Conversion rate from click to qualified form fill improved from 4.2% to 9.1%. ROAS improved 2.6x. Monthly qualified lead volume scaled 3x within existing budget.
Your Numbers Could Be Next
Every engagement above started with one honest conversation about what was possible. Have yours with the team that delivered these results.
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