Unified Platforms runs the programme end to end, from the offer and the creative to booking tracking and reporting. We build campaigns around the specific radius your patients come from, wire lead-form and booking tracking so a new patient can be traced to the ad that produced them, and hold the account to booked appointments and patient value, not reach.

Because the lifetime value of a chiropractic patient is high once care plans are considered, the return on well-run paid social is strong, provided the offer, the creative and the follow-up are right, and that is exactly where we concentrate.

New-patient offer campaigns that book. We build and test the exam, consultation and screening offers that actually move a local audience to book, framed and priced to attract genuine patients rather than discount-only tyre-kickers, because the offer is the single biggest lever on how many appointments paid social produces.

Creative that speaks to the pain. On Meta the creative is the targeting, so we run a pipeline of doctor-led video, patient-story and clear educational statics that name the back pain, headaches or sciatica your patients feel, which consistently beats generic clinic imagery and is what makes someone stop scrolling and book.

Tight local-radius targeting. We concentrate spend on the specific radius your patients realistically travel from, so budget is not wasted reaching people who will never drive to your clinic, and the appointments come from the neighbourhoods that fill your book.

Health-policy-safe advertising. Health and body-related advertising is restricted on Meta, so we build creative and claims that stay within policy and avoid the rejections and account flags that stall clinics who advertise pain and results the wrong way.

Lead-form and booking capture. We run lead and instant-form campaigns that capture new-patient enquiries with minimal friction and, where possible, push them straight toward your scheduling, wired to reach your front desk fast so slots are filled while interest is hot.

Retargeting warm local audiences. People who watched your video, visited your site or engaged but did not book are far cheaper to convert than cold prospects, so we retarget them with the next offer or proof point and reactivate past patients who have not been in for a while.

Booking-based measurement. We set up the pixel and Conversions API and read the account on booked appointments and new patients, not likes and reach, so you can see which offers and creatives fill the schedule and which just spend budget.

Transparent reporting on appointments. Every month you see cost per new-patient enquiry and, where your booking data allows, booked appointments by campaign, offer and creative, so you always know what your paid social budget produced in patients rather than in impressions.