Unified Platforms runs the whole programme, from the offer and the creative to intake tracking and reporting. We build campaigns around the practice areas that actually pay, wire call and form tracking so a signed case can be traced back to the ad that produced it, and hold the account to signed matters and case value, not clicks or cost per lead alone.

Because a single signed case can be worth thousands, the maths on paid social for law firms is compelling once the creative and intake are right, and getting those two things right is exactly what we focus on.

Practice-area campaigns that match case value. We separate personal injury, family, criminal, estate and business matters into their own campaigns, because they attract different people and are worth very different amounts. Budget concentrates on the practice areas with the best economics for your firm rather than chasing whatever is cheapest to advertise.

Creative that earns trust before the click. On Meta the creative is the targeting, so we build a steady pipeline of attorney-led video, client-story explainers and clear educational statics that answer the questions a worried prospect is actually asking, which consistently beats logo-and-number ads and lowers your cost per signed case.

Bar-compliant, policy-safe advertising. Legal advertising has to respect both your state bar rules and Meta's restrictions on sensitive categories. We build claims and disclaimers that hold up, keep targeting inside platform policy, and avoid the rejections and account flags that stall firms who treat legal like any other vertical.

Local targeting for your jurisdiction. We reach the specific counties and cities you are licensed and want to practice in, not a wasted regional blanket, so your budget only chases people you can actually represent and the enquiries land from the courthouses that matter to your firm.

Lead and instant-form intake with fast follow-up. We run lead and instant-form campaigns that capture case enquiries with minimal friction, wired to reach your intake team immediately, because in legal the firm that calls back first very often signs the case while slower competitors are still checking voicemail.

Retargeting the people already considering you. Someone who watched your video, visited your site or started a form is far more likely to sign than a cold prospect, so we build the retargeting that keeps your firm in front of them with the next piece of proof until they are ready to pick up the phone.

Honest measurement tied to signed cases. We set up call tracking, the pixel and the Conversions API and read the account on qualified enquiries and signed matters, not raw form fills, so you can see which practice areas and creatives produce real cases and which just produce noise.

Transparent reporting by practice area. Every month you see cost per qualified case enquiry and, where your intake data allows, signed cases and estimated value by campaign and creative, so you always know what your paid social budget produced in actual matters rather than in impressions.