Google's health-advertising and before-and-after policies are strict, and cosmetic surgery sits right in their crosshairs. Certain imagery, body-focused wording and outcome claims are restricted or prohibited, and getting it wrong gets ads disapproved or accounts flagged. We write compliant ads and landing content that still convey credibility and results within the rules, so your campaigns run reliably instead of being constantly disapproved, and your account stays in good standing.

Trust and proof drive this decision more than almost any other, because patients are choosing a surgeon to operate on their body. Reviews, credentials, board certification, real results and reputation on platforms patients trust do as much to win the consultation as the ad, and the landing experience has to build that confidence and make financing and the consultation process clear. We treat reputation, credibility and a reassuring, compliant landing experience as core parts of the campaign, not afterthoughts.

Procedure-specific campaigns. Rhinoplasty, breast, body contouring, face and reconstructive procedures each attract a different patient, price point and consideration, so each gets its own campaigns, budgets and landing pages, concentrating budget on the procedures with the best economics and consultation rates for your practice.

Health-policy compliant creative. We write ads and landing content that stay within Google's strict health and before-and-after policies, avoiding prohibited imagery, body-focused wording and outcome claims, while still conveying credibility and results, so your ads run reliably instead of being disapproved and your account stays safe.

Surgical-consultation booking funnel. Every click lands on a credible, reassuring page built to book a surgical consultation, with the surgeon's credentials and board certification, real reviews, financing options and a clear process, and we test continuously so more of your expensive, high-intent clicks become booked consults.

Qualified-consult and case tracking. We track past the raw enquiry to booked, qualified surgical consultations and, where your CRM allows, booked cases and their value, feeding that back into bidding so Google finds more serious surgical candidates, not researchers and price-checkers.

Financing and credibility messaging. Cost and trust are the two biggest objections, so we surface financing options and the surgeon's credentials, board certification and reputation up front in the ads and pages. Answering the affordability and can-I-trust-them questions early lifts the rate at which considered clicks turn into booked consultations.

Reputation and review integration. Patients choosing a surgeon lean heavily on reviews, results and reputation on the platforms they trust, so we build review generation into your patient flow and surface social proof and credentials prominently, because in surgery a strong reputation converts expensive clicks at a rate a thin one cannot match.

Long-consideration remarketing. Because patients research for months, we remarket to people who engaged but did not book, staying present through a long consideration with compliant, reassuring messaging, so you are the surgeon they book with when they are finally ready rather than a click that went cold.

Negative-keyword and candidate filtering. We block the searches that waste surgical budgets, jobs, 'cheap' and lowest-price hunters, students, and non-candidate research queries, and out-of-area clicks, so your premium budget stays on serious, in-area patients who could actually book a procedure with you.

Cost-per-consult reporting. We report on cost per booked, qualified surgical consultation and, where measurable, cost per booked case and its value, so you know which procedures and campaigns are most profitable and where the next premium dollar of budget should go.