The metric that matters is cost per sales-ready lead, and ultimately cost per sold unit, not clicks or raw form fills. Car leads are notoriously mixed, tyre-kickers, price-checkers and people months away, so we track leads through to real sales-team engagement and, where your CRM and DMS allow, sold units, and feed that back into bidding so Google finds more buyers who actually transact, not the cheapest possible lead.

Dealerships also have two profit centres, not one: vehicle sales and fixed operations, service and parts. Service is steadier, higher-margin and often under-advertised, so we usually run sales and fixed-ops as separate campaigns with their own budgets and goals, capturing 'oil change near me', 'brake repair' and recall and maintenance intent alongside vehicle searches. Many dealers find the service side delivers some of the most reliable return in the whole account.

Inventory-fed Vehicle Ads. We connect your live inventory feed so Google Vehicle Ads show real, in-stock vehicles with price and image to in-market shoppers, and stop serving cars you have already sold. This lifts lead quality and ends the wasted spend and lost trust of advertising gone inventory.

Model, price and 'near me' search. We run tightly themed search campaigns for high-intent model, trim, price-band and 'near me' searches, so shoppers deep in the buying journey find your relevant vehicles rather than a generic landing page, and budget concentrates on the models and price points you most want to move.

Sales-ready lead and visit tracking. We track past raw form fills to sales-ready leads, calls and showroom visits, and where your CRM and DMS allow, sold units, feeding that back into bidding so Google chases buyers who transact, not the cheapest tyre-kicker lead.

Fixed-ops service and parts campaigns. We run your service and parts business as its own campaigns, capturing 'oil change', 'brake repair', recall and maintenance intent, because fixed operations is steadier, higher-margin and often under-advertised, and frequently delivers some of the most reliable return in the account.

Conquesting and competitor coverage. We compete for shoppers comparing dealerships and cross-shopping models, and defend your dealership brand terms, so rivals cannot cheaply intercept buyers already looking for you, at click prices usually far below broad model terms.

Landing pages and VDP alignment. Clicks land on the right vehicle detail page or a fast lead form, not a generic homepage, with clear pricing, financing and a simple path to enquire or book a test drive. We test these so more of your expensive clicks become real leads and visits.

OEM co-op-friendly structure. We structure and document campaigns to fit manufacturer co-op advertising requirements where they apply, so you can claim the co-op funds you are entitled to while still running an account built around your dealership's real sales and service goals.

Negative-keyword and quality filtering. We block the searches that waste dealer budgets, jobs, DIY repair, manuals, pure research and out-of-market clicks, so your budget stays on in-market shoppers and service customers in your trading area rather than browsers who will never buy.

Cost-per-lead and unit reporting. We report on cost per sales-ready lead and, where measurable, cost per sold unit and service RO, by campaign and department, so you can see which models, price points and services drive the most profitable results and where the next dollar of budget belongs.