Top AI Tools for Digital Marketing to Boost Your Business in 2024

Artificial intelligence (AI) is a buzzing word in tech companies nowadays.AI and is one of the booming software in the marketing field that marketers use to increase their revenues. AI has been rapidly advancing as it has been reducing the workload on marketing teams. To know more about AI digital marketing tools  and their booming popularity in multiple fields read this article up to the end.

What is AI 

Artificial Intelligence is software that usually helps with the simulation of intelligence like humans. The tasks that AI performs include speech recognition, translation, mapping inputs, deep learning, and many more.

What is AI Marketing 

AI  marketing is a process that uses artificial intelligence to build automated decisions based on data analysis, audience observations, or economic trends. These AI  marketing tools mainly use customer profiles to communicate with customers and provide them with tailored  messages at the right time to increase the efficiency of sales.

AI Tools for Digital Marketing (PPC)

Digital marketing is one of the tremendously enhancing fields. Now AI  tools introduction has made this field more popular. Many digital marketing experts use AI  tools to promote their products or services. Here are some best AI tools for digital marketing that can help you with your marketing goals.

1.Phrasee

Phrasee is one of the best high-performing AI tools for marketing. It mainly provides customers with brand marketing messages. It delivers optimized ai content for its customers.

 

Key features 

• It has a feature that provides the best marketing messages across various channels like email, push, and web 
• It also provides powerful AI content that increases your sales.
• By using phrasee, one can generate, optimize and analyze messages in realtime 

Pros 

• By phrasee integrations, One can seamlessly push AI-generated content into an existing tech stack.
• By phrasee you can generate many copies.
• By phrasee you can understand your customers easily.

Cons 

• Sometimes one can lose translations while importing files.

Price 

Phrasee offers a free plan along with a premium. The premium plan starts from $24 per user. It also has a free trial option.

Website:Phrasee

2. Grammarly

Grammarly is one of the top AI marketing’ platforms for marketing any type of business. This tool helps marketers to recheck their content and helps them to make it professional.

Key features

• Grammarly helps to correct mistakes in written content.
• Its seamless integration allows users to use it on desktop along with mobile.
• It corrects punctuation so the reader does get confused.
• It also corrects the tone of the content so the reader can easily understand.

Pros

• Easy to use 
• It provides accurate results.
• It also helps with plagiarism detection.

Cons

• Grammarly does support read-only fields like web posts.
• It free version is limited

Price

Grammarly is free to use but it requires a premium plan to correct advanced mistakes. It also offers a 7-day free trial. The premium plan costs around 2250 RS per month.

Website:Grammarly

3. Optimove 

Optimove is one of the best AI tools for Digital marketing.It helps marketers with providing the best marketing actions that can bring them maximum sales and they can also have a brief view of the money they spend. Optimove can also improve marketing campaigns.

 

Key features 

• Optimove web push and pop-ups help marketers to create targeted and highly personalized messages that can increase their engagement rate.
• Optimove has seamless integration that you can use across desktop and mobile.
• Optimove digital ads help you to set up digital campaigns to ensure that your audiences receive relevant ads every time.
• One can manage a cross-platform audience from Facebook or Google display networks.

Pros 

• Optimove helps marketers to discover high-performing opportunities to enhance their brand strategy.
• Helps you in boosting your revenue.
• Easy-to-use platform

Cons 

• Exporting data could be more automated 
• Some processes are difficult to run.
• It is expensive

Price 

Optimove does not have any free version, it only provides a premium that costs around $4000 per month.

Website:Optimove

4.Albert.AI 

Albert Ai is one of the best AI marketing automation tools. It is a cloud-based platform that compiles with marketers existing tech stack.

Key features 

• Albert AI helps you with building campaigns across paid search and programmatic channels.
• It helps with optimizing keywords.
• It also helps you with your budget allocation.
• It facilitates ROI tracking.

Pros 

• It offers 360 degrees campaign guidance 
• It provides strategic planning and innovative ideas 

Cons 

• It always comes with new functionalities that make the roadmap more simple.

Price 

To know more about prices book a demo from the website.

Website:Albert.AI

AI Tools for Content Creation and Content Marketing 

The use of AI tools for content creation helps you with optimizing your content with keywords and makes your content reach the right audience.Here are some top-performing AI tools for content creation and marketing.

1. Acrolinx

Acrolinx is one of the global leading AI content creation tools. It helps brands and enterprises curate quality content that meets customers’ needs. Acrolinx helps you with creating quality content that reaches your brand goals.

Key features

• By acrolinx content analyzer one can scan their content to make sure it aligns with their strategy.
• Acrolinx editor is one of the best features where one can view content in various formats.
• Acrolinx helps you with creating content that engages your audiences 
• Acrolinx scorecard helps you with making decisions while improvising your content.

Pros 

• It is easy to use Ai tools for content creation
• It corrects grammatical and phrasing errors.

Cons 

• Sometimes connectivity issues arise with acrolinx servers.
• It does have a free subscription plan.

Price 

Acrolinx does not offer a free plan. Its premium plan starts from $49 per month.

website: Acrolinx

2. Market muse 

Market muse is the best AI marketing tool. Artificial intelligence marketing software helps you to create a content strategy for your business.

Key features 

• It helps you with rebuilding your existing content through scoring to ensure that it aligns with the reader’s tone.
• Market use helps with automating the editing process 
• It helps you with building high-performing content to meet desired KPIs

Pros 

• It integrates with 50+ platforms like Google Docs, Microsoft, etc.
• Easy to use platform.

Cons 

• Some features need extra credits.
• It takes time to learn new features.

Price 

Market muse offers four different plans. The basic plan starts from $79 per month. You can choose the plan that suits your business type.

Website:Marketmuse

3. Jasper. AI

Jasper AI is one of the best  AI marketing software that can be used to build content in various ways. This can be used to create content for blog posts and youtube videos. It helps individuals to create engaging content.

Key features

• It mainly creates content that is SEO optimized with high keyword richness.
• One can easily write and test more copies to increase their ROAS.
• It has more than 50 + templates that can be used to improve your copies at a faster rate.
• Jasper also creates amazing art for thumbnails and ads.

Pros

• It builds high-quality content within minutes.
• The outputs look like humans produced though they are AI produced.

Cons

• It is expensive
• The user interface can be improved.

Price

Jasper ai has two pricing plans they are starter and boss mode. The plan starts from $ 29 per month. You can choose a plan based on the type of content you want to create.

Website:Jasper.AI

4. WriteSonic

Writesonic is a type of writing assistant that is an AI content marketing tool used to build content for websites and social media posts.

Key features

• It helps you with more than 1500 +word  articles and blogs.
• It just summarises your content in one click.
• It also instantly paraphrases your text.
• It helps you to rank your content on google through surfer SEO
• It helps you create high-performing Facebook ads.

Pros

• It is easy to use platform
• You can choose the number of outputs based on your needs.
• It provides 70 + AI-powered templates.

Cons

• Sometimes you still need to correct grammatical errors.
• When long-form content is generated the formatting would be difficult.

Price

Writesonic offers a free plan along with premium plans. Its long-form plan costs around $12.67 per month.

Website:Writesonic

AI Tools for Email Marketing 

Here are some AI tools for email marketing that can help you with sending 

Emails to your customers at the right time.

1. Omnisend

Omnisend is an AI tool for marketing automation platforms. It is mainly used for generating emails, push-up notifications, and Facebook and Google ads. It is one of the best AI advertising tools to take the business to the next level.

Key features 

• Omnisend offers email templates that help you to create professional emails without any coding.
• Onmisend drag and drop editor one can adjust or visualize the sequencing.
• It helps leverage customers’ data fully to increase sales 

Pros 

• It offers a free plan 
• It creates amazing newsletters.

• One can easily automate welcome emails and abandoned carts.

Cons 

• Omnisend would be difficult to use if it is your first email marketing.
• Sometimes one needs to copy and paste product descriptions manually.

Price 

Omnisend offers three pricing plans: they are free, standard, and pro. The plan usually starts from $ 16 per month. One can choose the plan based on their business type.

Website: Omnisend

2.  Hubspot 

Hubspot is one of the leading free AI tools for marketing. It also includes AI email marketing that improves your business sales and marketing efforts.

 

Key features 

• You can create professional email campaigns that can be viewed on any device.
• Its drag-and-drop editor helps you with branding.
• By A/B test analytics one can check what type of content engages more audience.

Pros 

• It offers a free version 
• It can integrate with third parties seamlessly.
• It is easy to use.

Cons 

• Navigation updating would be a little confusing 
• Need to improve their customer service.

Price 

Hubspot offers two pricing plans: professional and enterprise. The professional plan costs you around $ 800 per month.

Website: Hubspot

3. Beepro

Bee Pro is one of the best AI email marketing platforms that allows you to create amazing emails and landing pages at a faster pace.

Key features 

• It has an intuitive drag-and-drop editor 
• One can create emails from one place.
• One can transform an email into a landing page with a single click.
• It offers 1500 +  free templates to create responsive emails 

Pros 

• One can create emails at a faster pace without any code.
• It is simple to use.

Cons 

• The templates would be a little confusing at first.
• Sometimes exporting bulk emails would be difficult.

Price 

Beepro offers a free trial along with the paid plan. The paid plan starts from $ 15 per month.

Website: Beepro

4. Getresponse

Getresponse is one of the leading AI advertising platforms that helps you to generate custom emails based on individual needs. It helps you to create personalized email marketing automation campaigns.

Key features 

• Getresponse sales to funnel creators helps you to create automated sales.
• It has a built-in SMS capability where one can send group texts to more than 160 countries.
• It has A/B testing and web analytics integration.

Pros 

• It supports Facebook ads 
• It is an easy-to-use tool.

Cons

• Drag and drop editor has some limitations 
• Management of multiple accounts.

Price 

Get Response offers a free plan along with three paid plans. They are basic, plus, and professional. The basic plan costs you around $12.3 per month. The plus and professional plan costs you around $40.18 and $81.18. Per month respectively.

Website: Getresponse

AI Tools for influencer Marketing 

Here are some AI  tools for influencer marketing that can help you in finding influencers to promote your brand services.

1. Upfluence

Upfluence is a one-stop marketing AI tool  that helps you in finding new search filters and AI recommendations for business owners.

Key features 

• It has many features and a solid influencer interaction management system.
• It enables business owners to search specific requirements and offer you a great combination based on your company’s needs. 
• Furthermore, the influencer management system gives brands tools to manage their relationships with each influencer.

Pros 

• Easy to use 
• Strong search functions that tell you how your search terms are working in real time.
• Detailed metrics reports of data

Cons 

• It is expensive 
• Customer service needs to be improved.

Price

Upfluence provides premium plans for 12 months.It also offers demo and subscription packages along with API access.

Website:Upfluence

2. Buzzsumo

Buzzsumo is one of the free AI marketing tools.It helps you to identify high-performing Facebook pages.

Key features 

• It has a keyword tool where one can search for top-performing keywords that the audience is looking for.
• It also improves your PPC strategy based on cost data.
• It provides distribution tips on how one can share content to increase engagement.
• It also helps you to find influencers to promote your brand services.

Pros 

• It provides accurate share count 
• It helps you with brand mentions 

Cons

• It is expensive.
• It doesn’t provide automated reports.

Price 

Buzzsumo has a free plan along with a paid plan. The paid plan costs you around $99 per month.

Website: Buzzsumo

3. klear

klear is one of the most significant influencer marketing AI tools.It provides clients with rich influencer insights that can help them manage influence campaigns effectively.

Key features 

• klear helps brands measure influencer campaigns.
• With its smartest influencer discovery tool, you can filter influencers according to category and location.
• It provides a feature that helps you to perform a complete influencer analysis.

Pros 

• Easy-to-use tool 
• It is an amazing platform for influencer marketers

Cons 

• It is a bit expensive.
• Not all influencer profiles are synced.

Price 

Klear premium plan costs you around $249 per month.

Website: Klear

4.  Webfluential

Webfluential acts as a “one-stop-shop” for influencers. Instead of working directly with influencers, which can be time-consuming, its technology allows marketing professionals to browse for influencers, generate a shortlist, brief candidates, monitor workflow, manage payments, and analyze results.

Key features 

• When it involves content approval, Webfluential can assist and act as an acceptance layer between both the brand and the influencer. 
• It also provides detailed information on the audience and effectiveness of influencers in their network. 
• You can determine how well your campaign performed in comparison to the market average using their reports

Pros

• It offers flexible pricing plans
• Influencer social media posts show up on the feed.

Cons

• Sometimes influencer results are not reachable from search results.

Pricing 

Webfluential has three pans. they are premium, premium agency, and enterprise. The pricing starts from $ 100 to $ 1000 per month.

Website: Webfluential 

5.chatgpt 

Chat Gpt is one of the popular artificial intelligence chatbot developed by open AI. It answers long form questions conversationally.Chatgpt was trained by reinforcement learning with human feedback technique which can easily understand what humans expect.

Key features 

• It mainly generates messages in text boxes that look the same as human generated.
• It provides answers in a conversational tone.
• It can also write blogs and articles.

Pros 

• It is highly scalable and provide accurate results 
• It is cost effective.
• It is suitable for all types of businesses.

Cons 

• Sometimes it provides faulty answers.
• It lacks human interaction.

Pricing 

Chatgpt is free to use. its API costs around $0.002 for 1000 tokens.The chatgpt plus costs around $20 per month.

Website:Chat Gpt

6.Copy AI 

Copy AI is one of the leading  text creation tools that makes your marketing very easier.

Key features 

• It generates high quality marketing copies within seconds.
• It supports all types of copies like sales copy, social media posts etc

Pros 

• It’s dashboard is simple to use 
• Its email support  is fast and helpful.

Cons 

• It needs sub folders to arrange files.
• Sometimes the content lacks human creativity.

Pricing 

Copy AI offers mainly two plans: they are free and Pro.The Pro plan costs you around $36 per month.

Website:Copy AI

AI Tools for Affiliate Marketing 

Here are some AI tools for affiliate marketing that can help you with your affiliate business.

1. scaleo

Scaleo is an amazing affiliate marketing software. It helps you to track and analyze your affiliate business. 

Key features

• Its UI customization allows you to add your brand logo, brand colors, and many customization options.
• Its anti-fraud logic mainly detects and eliminates fraud traffic in real time.
• It has an intuitive lighting-fast interface and dozens of convenient filters.

Pros

• It can seamlessly integrate with third parties technologies
• It has various landing pages and analyzed reports.

Cons

• Reporting could be improved.

Price

Scaleo offers three plans: professional, enterprise, and custom. The plan usually starts from $ 299 to $ 999 per month.

Website:Scaleo

2. Mailchimp 

Mailchimp is an AI tool for marketing automation. This platform helps you to analyze and send emails and campaigns.

Key features 

• It offers A/B testing analytics 
• It has an abandoned cart saver.
• It has an automated publishing feature.

Pros 

• It has a simple user interface 
• It also helps to do your audience from different kinds of emails.

Cons 

• Sometimes emails end up in the spam folder 

Price 

MailChimp offers a free plan along with a paid plan. The paid plan costs you around $13 per month.It also offers a free trial.

Website :Mailchimp

3.voluum 

Voluum is a cloud-based affiliate marketing software. It always helps you with your campaigns.

Key features 

• Automizer  is a new feature that allows connecting with your traffic sources.
• It auto-update your traffic source costs 
• It creates white lists and blacklists.

Pros 

• It has amazing functionality 
• Easy and effective affiliate marketing solution

Cons

• It has difficulty integrating with some platforms.

Price 

Voluum offers three paid plans they discover, profit and scale.The plan ranges from$89 to $299 per month.

Website:Voluum

4.optmyzr 

Optmyzr is an advanced software used by marketers to generate leads.It  helps marketers to execute strategies quickly.

Key features 

• It monitors your account performance from anyplace.
• It optimise campaigns that are more influenced 
• Optmyzr offers rule based automation.

Pros 

• It can level up with e-commerce 
• It can manage campaigns from various types.

Cons 

• It is not cost effective 
• At first it was difficult to understand its menus.

Price 

Optmyzr offers a paid plan that costs you around $228 per month.

Website:Optmzyr

AI Tools for SEO (Search Engine Optimization)

Here are some AI tools for SEO that helps your content to be ranked on the top of the google search results 

1. Frase

  Frase is an amazing SEO tool. It helps you with creating SEO-friendly content within minutes.

Key features 

• It helps you to curate well-researched content within minutes 
• It compares your content with top competitors 
• It automatically generates optimized content 

Pros 

• Creating content was simple 
• Excellent tool for researching and planning content

Cons 

• It does not provide keyword research.

Price 

Frase offers three paid plans: solo, basic, and team.The plan usually ranges from $14.99 to $ 114.99 per month 

Website:Frase

2.Surfer SEO 

Surfer SEO helps you with building SEO-optimised content like articles, and blog posts.It analyzed your content with 500 + onpage signals 

Key features 

• It has a surfers AI growth management tool 
• It helps you to discover high potential keywords within seconds.
• It also delivers fresh ideas for you on a weekly basis.

Pros 

• It helps you with finding high-ranking keywords.
• It is super easy to use.

Cons 

• The price is a bit expensive for some businesses.
• It offers limited credits with a basic plan 

Price 

Surfer SEO offers four plans : basic, pro, business and enterprise.The plan ranges from$49 to $199 per month.

Website:Surfer SEO

3.Semrush 

 Semrush is one of the best SEO marketing platforms where you can discover new content ideas and it is also one of the best platforms where you can find search volumes for keywords.

Key features

• It offers an SEO writing assistant tool where you can see how well your content is optimized.
• It also helps you to improve the quality of your content 

Pros 

• It makes SEO reports quickly 
• It helps with your keyword research 

Cons 

• Reports SERP for only local users 
• The keywords are very expensive for position tracking.

Pricing 

Semrush offers three plans starting from $119 per month. you can choose a plan based on the size of your business.

Website:Semrush

4.Wordlift 

Word lift is an AI-powered SEO management tool.It automatically creates entry points for your content.

Key features 

• It automates your SEO 
• It helps you with increasing your organic traffic 
• It helps in providing the best user experience.

Pros 

• It has personalized customer support 
• It is simple to use 

Cons 

• Some integrations require IT 

skills.

• Some elements of the UI need to be improved.

Price 

Word lift offers three plans they are starter, professional, and business. The plan ranges from €49 to € 199 per month 

Website:Wordlift

 AI Tools for Marketing Analytics 

Here are some AlI tools for marketing analytics 

1. Google Analytics.

This AI tool for marketing analytics was provided by Google. It helps you to track traffic on your website.

Key features 

• It helps you with analyzing your advertising ROI 
• It collects data from websites and produces reports.
• It also provides insights for your business’s 

Pros 

• It is one of the best tools to increase your website performance 
• It has tracking conversions.

Cons 

• It can take some time to learn and understand its metrics.

Price 

To know more about its pricing just go through the website.

Website: Googleanalytics

2. Whatagraph

Whatagraph is the best market reporting tool used by agencies. it creates automated reports for various marketing platforms.

Key features.

• It has 100 report templates 
• It offers advanced customization and live dashboards.

Pros 

• You can create reports within minutes 
• Easy to use platform

Cons 

• It is a bit expensive 
• Sometimes it takes time to get a response 

Price 

The basic plan starts from $199 per month.

Website: Whatagraph

3. Heap analytics 

Heap is an analytical tool that helps you to track activities taken by website visitors.

It analyses your dashboard.

Key features 

• It offers real-time reporting 
• It also has conversions and sessions for digital analytics.

Pros 

• It has a great capacity for insights 
• It provides simplified analytics reports.

Cons

• The onboarding process with third parties is not flexible.

Price 

Heap Analytics offers four plans: they are free, growth, pro, and premier .you can choose based on your business type.

Website: Heap analytics

How to choose AI Tools for your Marketing functions 

If you are trying to use AI digital marketing platform  for your marketing functions. First, you need to be clear with your objectives. You also need to check tasks that require automation. Next check tasks that are taking more time and require minimal human input. Once you are done with this then check AI marketing automation tools that suit your business type and check their features.

Conclusion 

AI  is a crucial part of marketing. Nowadays small-sized and large-sized businesses use AI-based marketing tools to increase their ROIs.The AI-powered marketing tool  will give a brief view of your customer’s opinions about your product. These AI tools create the best strategies that enhance efficient. Always choose the best Artificial intelligence marketing  tool to enhance your market automation sales. In future the AI-generated campaigns will keep your business in the top place. We have gathered some AI marketing tools. You can choose the best tool that suits your business.

FAQ 

What are the 7 types of AI?

The seven types of Artificial intelligence include 

•  Artificial narrow intelligence (ANI)
• Artificial general intelligence (AGI)
• Artificial superintelligence (ASI)
• Reactive machine AI 
• Theory of mind AI 
• Self Aware AI 
• Limited memory AI.

What are the different types of AI in marketing?

The different types of AI in marketing 

• Standalone automation apps 
• Integrated automation apps 
• Stand alone ML apps 
• Integrated ML apps 

How do Google ads use AI?

The google ads will automatically add extensions where it is needed by using AI. If your ad is triggered for a specific keyword then AI will add extensions that increase the chance of a click.

Is AI content good for SEO?

Ai generated content good for SEO till it had the quality and keywords that were required to rank.

Does AI reduce Marketing team time?

Of course, AI helps marketers by giving high productivity and also minimizing costs and improving efficiency in a short span of time.