Skip to content 
Quick Facts About Unified Platforms
Driving Client's Success Through Synergies
of Industry Experties
Project Completed
Million Traffic Generated
Top Line Revenue Generated
Why Choose Our Technical SEO Auditing Services?
In today’s competitive digital landscape, a strong online presence is essential for business success, and technical SEO audits are crucial for achieving this. Our technical SEO audit services meticulously analyze your website’s technical aspects to identify and resolve issues that can boost your target keywords in search engine results pages (SERPs). Whether it’s enhancing site speed, optimizing crawlability, or improving mobile responsiveness, a comprehensive SEO audit ensures that your website is optimized for peak performance.
At Unified Platforms, we specialize in comprehensive website SEO audit services tailored to meet your unique business needs. Our experience SEO Team expertise, coupled with cutting-edge SEO auditing tools like Screamingfrog, Ahrefs, Lumar, etc, allows us to deliver actionable insights that drive measurable results and improve technical performance. Choose us to unlock your website’s full potential and stay ahead in the competitive digital market.
Site SEO Audit
Our Site Audit provides a comprehensive examination of your website to identify and resolve both on-page and technical issues. Read more
SEO Technical Audit
Our SEO Technical Audit goes beyond the basics to analyze your site's infrastructure technical factors.Read more
Backlink Audit
Backlinks can significantly impact your site's performance, acting as a double-edged sword. While high-quality backlinks Read more
Website Audit Services
Our Website Audit Services offer a holistic approach to search engine optimization, We understand the complexity Read more
Local SEO Audit
If your business relies on local customers, our Local SEO Audit will help you dominate local search results. Read more
GMB Audit
Your Google My Business (GMB) profile is a critical factor in determining your visibility in local search rankings. Read more
On-Page SEO Audit
Content may be king, but its dominance relies on precise optimization. Our On-Page SEO Audit focuses on fine-tuning Read more
International SEO Audit
For businesses targeting multiple regions or languages, achieving visibility in global search markets requires a specialized Read more
How Our SEO Audit Process Works
Our SEO audit process is designed to provide a thorough and actionable analysis of your website’s current SEO performance, uncovering opportunities for growth and improvement. Here’s how we do it:
Initial Consultation
We start with an in-depth consultation to understand your website’s current state, your business objectives, and your SEO goals. This step ensures that our audit is tailored to meet your specific needs and deliver the best results.
Comprehensive Audit
Our audit covers every aspect of SEO, including on-page, off-page, technical, and content factors. We perform a deep analysis of your website’s infrastructure, content, backlinks, and overall SEO health.
This includes:
On-Page SEO: Evaluating your content, meta tags, and keyword usage.
Off-Page SEO: Analyzing your backlink profile and identifying harmful links.
Technical SEO: Conducting Crawl Budget Optimization, Log File Analysis, Website Architecture Analysis, and Internal Link Analysis to ensure your site’s structure supports optimal crawling and indexing.
Content Audit: Assessing the quality, relevance, and effectiveness of your website’s content.
Audit Report
Once the audit is complete, we provide you with a comprehensive SEO audit report. This report includes detailed findings, insights, and actionable recommendations tailored to address the specific issues identified on your site.
Implementation Support
Our team doesn’t just stop at delivering the report. We offer hands-on support to help you implement the recommended changes, ensuring that your website is fully optimized for better performance and search engine rankings.
Follow-up & Monitoring
SEO is an ongoing process, and we’re here to help you stay ahead. After implementing the changes, we continuously monitor your website’s performance, making adjustments as needed to ensure sustained success and growth.
Keywords Integration: Throughout our process, we incorporate crucial aspects like "SEO audit report," "technical SEO audit services," and "SEO audit service" to ensure that your website is optimized for both search engines and user experience.
SEO Audit Category
On-Page SEO
Title Tag Optimization
Meta Descriptions
Header Tags (H1, H2, H3)
Keyword Usage & Density
Image Optimization
Advanced with strategy
Advanced with strategy
Advanced with strategy
On-Page SEO
Title Tag Optimization
Review title tags for uniqueness, relevance, and keyword optimization. Ensure they are within the recommended length (50-60 characters).
Meta Descriptions
Craft engaging meta descriptions including target keywords. Ensure meta descriptions are within 150-160 characters.
Header Tags (H1, H2, H3)
Audit the proper use of H1 tags, ensuring each page has only one H1. Structure content using H2 and H3 tags for clarity.
Keyword Usage & Density
Evaluate keyword placement in critical areas like titles, headers, and content. Ensure keyword density is natural, avoiding over-optimization.
Image Optimization
Optimize images with descriptive, keyword-rich alt tags. Compress images to reduce load times while maintaining quality.
URL Structure
Review URLs for SEO-friendly structure, including the use of hyphens, readability, and length. Ensure consistency across the site.
Mobile-Friendliness
Ensure full responsiveness across different devices. Validate mobile usability with tools like Google’s Mobile-Friendly Test.
Schema Markup
Implement structured data (e.g., Product, Review, FAQ schema) to improve SERP visibility. Test with Google’s Structured Data Testing Tool.
Content Duplication
Identify and resolve instances of duplicate content within the site and across domains. Use canonical tags where appropriate.
Page Speed Optimization
Analyze and improve page load times, focusing on large images, scripts, and server response times. Optimize Core Web Vitals (LCP, FID, CLS).
Content Freshness & Updates
Review content to ensure it’s up-to-date and relevant. Implement a strategy for regular content updates and audits.
Internal Linking
Link Structure Analysis
Evaluate the overall structure of internal links to ensure they support site hierarchy and user navigation.
Link Quantity & Quality
Assess the number and quality of internal links to key pages to distribute link equity effectively.
Anchor Text Optimization
Check the relevance and diversity of anchor text used in internal links. Avoid overuse of exact-match keywords.
Broken Links & Redirects
Identify and fix any broken internal links or incorrect redirects.
Deep Linking
Ensure important pages are accessible within a few clicks from the homepage. Use deep linking strategies to distribute authority throughout the site.
Contextual Relevance
Verify that internal links are contextually relevant to the content they are linked from and to.
User Experience
Evaluate how internal links contribute to a seamless user experience and improve site navigation.
International SEO
Hreflang Implementation
Implement or audit hreflang tags to ensure correct regional and language targeting. Use tools like hreflang.org to validate hreflang tags.
International Keyword Targeting
Conduct keyword research for different regions/languages. Optimize content for cultural and linguistic differences in target markets.
Regional Content Customization
Customize content to reflect local culture, norms, and language. Ensure that visuals, examples, and case studies are relevant to the local audience.
Localized Domain Strategy
Review the use of localized domains (ccTLDs, subdomains, or subdirectories) for regional targeting. Ensure proper setup and optimization for each region.
Local SEO
Google My Business (GMB) Optimization
Audit GMB profiles for completeness, accuracy, and optimization, including services, photos, and posts. Ensure correct category selection and description.
Local Keyword Targeting
Analyze the effectiveness of locally targeted keywords in attracting relevant traffic. Optimize content for local intent and search queries.
Local Content Creation
Develop or optimize content specifically targeted at local audiences (e.g., city-specific landing pages). Incorporate local events, news, or partnerships.
Customer Reviews & Ratings
Audit online customer reviews and ratings across various platforms (GMB, Yelp, etc.). Implement strategies to increase positive reviews.
Local Competitor Analysis
Analyze local competitors’ SEO strategies, keyword rankings, and GMB profiles. Identify gaps and opportunities for improvement.
Technical SEO
Crawl Budget Optimization
Analyze crawl data to ensure search engines are efficiently crawling the most important pages. Optimize robots.txt and noindex tags to direct crawlers appropriately.
Website Architecture Analysis
Review site structure for logical flow, flat architecture, and easy navigation. Ensure that important pages are accessible within 3 clicks from the homepage.
Log File Analysis
Examine server log files to track how search engines are crawling the site. Identify and fix any crawl errors or issues.
Page Speed & Core Web Vitals
Conduct a thorough analysis of page speed, focusing on loading times, interactivity, and visual stability. Implement recommendations to improve Core Web Vitals.
XML Sitemap & Robots.txt
Ensure XML sitemaps are up-to-date and correctly submitted to search engines. Audit the robots.txt file to prevent unnecessary pages from being crawled.
Canonicalization & Duplicate Content
Identify duplicate content issues and implement canonical tags to consolidate link equity. Ensure canonical tags are used correctly and consistently.
HTTPS & SSL Implementation
Verify that the site is fully secure with HTTPS and that SSL certificates are correctly configured. Check for mixed content issues and resolve them.
Broken Links & Redirects
Identify and fix broken links (404 errors) and ensure proper use of 301 redirects. Audit and update any outdated or misdirected internal and external links.
Structured Data Implementation
Implement and audit structured data for key content types (e.g., articles, products). Ensure structured data is error-free and up to date.
Content Gap Analysis & Growth Strategy
Content Gap Analysis
Identify content gaps by analyzing competitors and searching for keywords/topics your site is not covering. Develop a plan to fill these gaps with new content.
Keyword Research & Targeting
Conduct detailed keyword research to identify high-value search terms for targeting. Align content creation and optimization with keyword intent.
Content Quality & Relevance
Review content for quality, accuracy, and relevance to the target audience. Ensure content answers user queries effectively and aligns with search intent.
Content Quality & Relevance
Review content for quality, accuracy, and relevance to the target audience. Ensure content answers user queries effectively and aligns with search intent.
Content Structure & Readability
Evaluate content structure for logical flow, use of headers, bullet points, and readability. Use tools like Hemingway or Yoast for readability scoring.
User Intent & Journey Mapping
Map out the user journey and create content that addresses different stages (awareness, consideration, decision). Optimize content to guide users through the buying journey.
Content Refresh & Updates
Regularly update existing content to maintain freshness and relevance. Implement a content audit schedule to identify outdated or underperforming content.
Content Distribution Strategy
Plan and execute a content distribution strategy across channels (social media, email, partnerships). Track and analyze content performance metrics to refine strategy.
Security Analysis
SSL Certification & HTTPS
Verify that SSL certificates are up-to-date and that HTTPS is properly implemented. Address any mixed content or security warnings.
Vulnerability Assessment
Perform regular security scans to identify potential vulnerabilities. Implement security best practices to safeguard the site from threats.
Backup & Recovery Plans
Ensure regular backups are performed and that recovery plans are in place. Test backup and recovery procedures to ensure data integrity and availability.
Security Headers & Policies
Implement and review security headers (e.g., Content Security Policy, X-Frame-Options). Update security policies to enhance protection against attacks.
Off-Page SEO
Backlink Profile Analysis
Conduct a comprehensive analysis of the site’s backlink profile, focusing on quality, relevance, and authority of links. Identify and disavow toxic backlinks.
Anchor Text Distribution
Analyze the diversity and naturalness of anchor texts in inbound links. Ensure a healthy mix of branded, generic, and keyword-rich anchors.
Competitor Backlink Analysis
Perform a comparative analysis of competitors’ backlink profiles. Identify opportunities for acquiring similar or better-quality links.
Social Media Signals
Assess the site’s integration with social media platforms and the impact on SEO. Check for consistent branding and link sharing.
Citation Analysis (Local SEO)
Review the consistency and accuracy of NAP (Name, Address, Phone Number) information across online directories. Identify and fix inconsistencies.
Brand Mentions & Reputation
Track brand mentions across the web and social platforms. Identify and address negative mentions or reviews affecting the site’s reputation.
The Importance of Technical SEO for Your Business
Technical SEO is the backbone of a well-optimized website, playing a crucial role in determining how effectively search engines can crawl, index, and rank your site. Without a strong technical foundation, even the best content and marketing strategies can fall short.
Site Performance
A well-executed technical SEO strategy ensures that your website loads quickly, functions smoothly, and is Read More
User Experience
Technical SEO directly influences the user experience by ensuring that your site is mobile-friendly, secure Read More
Search Engine Rankings
Search engines like Google use complex algorithms to rank websites, and technical SEO factors are a key part Read More
Uncovering Hidden Issues & Opportunities
A comprehensive technical SEO audit goes beyond surface-level fixes. It digs deep into your site’s Read More
Frequently Asked Questions About Technical SEO Services
What is a technical SEO audit and why is it important?
A technical SEO audit is a comprehensive analysis of a website's technical aspects to identify issues that may be hindering its performance in search engines. It helps in understanding the technical health of a site, examining factors like crawl and index capabilities, page speed, duplicate content, and overall user experience. Conducting a thorough SEO audit enables businesses to optimize their site, enhance their ranking on search engine results pages (SERPs), and ultimately drive more traffic.
How do SEO audit services in the USA differ from other regions?
SEO audit services in the USA often take into account regional market trends, consumer behaviors, and competitive landscapes that differ from other regions. American SEO companies tend to employ advanced SEO strategies tailored to the unique demands of the US market. Furthermore, they may utilize more sophisticated SEO audit tools and methodologies to conduct comprehensive SEO checks, ensuring that the SEO performance aligns with localized search intents.
What are the common SEO issues identified in a technical site audit?
Common SEO issues found during a technical site audit include slow page speed, broken links, improper crawl and index settings, duplicate content, and insufficient optimization of on-page SEO elements. Additional problems may involve outdated backlinks or poor mobile responsiveness, which can negatively impact both user experience and search results.
What does a typical SEO audit process entail?
The typical SEO audit process starts with an initial consultation to understand the client's goals and current challenges. Next, SEO specialists conduct a detailed analysis using various SEO audit tools to evaluate technical elements, on-page and off-page SEO, and other critical factors. Following this, an audit report is generated, highlighting findings and providing SEO recommendations for improvements. Finally, the SEO team may assist in implementing these strategies
What is a technical SEO audit and why is it important?
A technical SEO audit is a comprehensive examination of your website's technical aspects that affect its ability to rank well in search engines. It identifies potential technical SEO issues that may hinder your site's performance in the search results. By conducting a thorough seo audit, you can gain valuable insight into how search engines crawl and index your site, helping you implement effective SEO strategies to improve your website rank.
What does a typical seo audit service include?
A typical seo audit service includes several key components: an evaluation of site architecture, checking for duplicate content, reviewing on-page SEO elements, analyzing page speed, and assessing off-page SEO factors. The audit process often culminates in an audit report that outlines findings and provides seo recommendations for improving your site’s technical health.
How can a technical SEO audit service improve my website's seo performance?
A technical SEO audit service can enhance your website's seo performance by identifying and addressing technical elements that impede search engine visibility. By resolving issues such as slow page speed, poor crawl and index efficiency, and technical SEO issues, you can create a better user experience and ultimately improve your site's rankings in the search engine results.
What should I look for in an experienced SEO company offering technical SEO services?
When selecting an experienced SEO company for technical SEO services, look for a team of SEO specialists with a proven track record in performing comprehensive SEO audits. They should utilize advanced seo audit tools to analyze your site thoroughly and provide actionable seo analysis along with a clear audit package that outlines their findings and recommendations.
Contact Us
Ready to start your digital transformation?
Reach out to us now.
- Royal Placid Phase 2, #55, 3rd Cross, Haralur, Bangalore, India-560102
- +91-7892897597
- Info@unifiedplatforms.com
