Experience: 1–2 Years (Hands-on SEO for E-commerce/D2C preferred)
Location: 100% Remote/ Work From Home
Department: Search Engine Optimization
Employment Type: Full-time

About the Role

We are looking for a proactive and detail-oriented Shopify SEO Executive who understands the basics of SEO and wants to grow into a data-driven e-commerce SEO professional. You will work closely with senior SEO and growth teams to improve the organic visibility, traffic, and conversions of Shopify stores.

This role is perfect for someone who has 1–2 years of practical SEO experience and is eager to specialize in Shopify + D2C SEO.

About Unified Platforms

Welcome to Unified Platforms, where innovation, expertise, and strategic marketing converge! With over two decades of experience, our founders have worked with industry leaders such as Google, IKEA, Ather, HUL, Great Learning, Scaler, upGrad many D2C Brands. This wealth of experience empowers us to deliver exceptional marketing solutions tailored to our clients’ unique needs.

We combine innovation, strategy, and execution to help brands grow, scale, and succeed in today’s dynamic digital landscape.

Key Responsibilities

1. On-Page Optimization

Optimize page titles, meta descriptions, headers, alt tags
Keyword optimization for product, collection & blog pages
Add internal links to improve topical authority
Create SEO-friendly content using AI tools and SEO content writers
Identify industry niche content writers and coordinate with them for operational processes.
Build content clusters and topical authority for commercial keywords
Align content with TOFU–MOFU–BOFU funnel stages

2. Technical SEO (With Guidance)

Identify and fix technical errors and broken links
Check and maintain clean URL structure
Optimize XML sitemap, robots.txt, canonical tags
Ensure pages are indexed and crawlable
Assist in resolving duplicate content issues

3. Product & Collection Page SEO (Shopify-specific)

Optimize product descriptions using keywords & benefits
Improve product naming, tags, and schema
Identify best-performing pages & suggest improvements
Help improve CTR from search results using rich snippets

4. Content SEO & Blog Management

Perform keyword research (TOFU/MOFU/BOFU)
Support in creating content clusters and blogs
Optimize content for readability and search intent
Collaborate with writers for topic ideation

5. Performance Tracking & Reporting

Track keyword rankings, traffic trends, clicks, impressions
Monitor results in Google Search Console & Analytics
Prepare weekly SEO performance reports with insights
Suggest basic improvements based on data

6. Competitor & Market Research

Analyze competitor websites & keywords
Benchmark top e-commerce stores’ SEO strategies
Identify content and backlink gaps

7. CRO Support

Review landing pages for UX and conversion improvements
Spot issues with CTAs, banners, product layouts
Share feedback with design teams

8. Shopify Platform Tasks

Work with themes, meta fields, tags
Use liquid changes (with guidance)
Install & manage SEO-related Shopify apps
Understand limitations & workaround techniques on Shopify

What We Expect You Already Know

intermediate to Advance SEO concepts
Keyword research (Ahrefs / SEMrush / Ubersuggest)
On-page optimization techniques
Understanding of Google’s ranking factors
Hands-on experience with Shopify OR any e-commerce CMS
Basic HTML knowledge
Use of GA4, GSC, and SEO tools
Good written communication skills

Bonus Skills (Good to Have)

Experience with Shopify SEO apps ( SEO Plug-in, Merchant Account , Schema+ etc.Google Business Profile Optimization)
understanding of content marketing and content clusters
Experience working on D2C or online store SEO
Understanding of internal linking strategies
Familiarity with Core Web Vitals / page speed tools
Willingness to learn CRO & funnel optimization

Soft Skills

High attention to detail
Eagerness to learn & grow
Ownership mindset
Analytical & problem-solving skills
Ability to work with cross-functional teams
Strong time and task management

What We Offer

Opportunity to work on D2C brands
Direct mentorship from senior SEO & growth leaders
Access to premium SEO tools
Fast career growth based on performance
Collaborative, data-driven work culture

Who Should Apply?

You have 1–2 years of SEO experience in Shopify
You want to specialize in E-commerce & D2C SEO
You care about growth and results, not just rankings
You are a self-learner and data-driven
You want to grow from “SEO Executive” to “SEO Growth Leader”

How to Apply

Send your resume & include:

SEO projects you’ve worked on
Shopify or E-commerce sites you’ve optimized
Top 3 organic growth wins (traffic, rankings, conversions)

Shopify SEO Executive (E-commerce & D2C)